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31 Dec 2018  |  North America  |  Market Research
Global Online Video Advertising Market, Forecast to 2023
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
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06 May 2020  |  North America  |  Market Research
Post-pandemic Growth Opportunity Analysis of the Online Video Platforms Market
An Assessment of Market Direction to Prepare for the Rebound
Online video platforms (OVPs) play a critical role in delivering online video content to the world. OVPs enable media and entertainment companies including broadcasters, multiple-system operators, publishers, and other content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power the video for online propertie...
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05 Aug 2015  |  Global  |  Market Research
Analysis of the Global Metadata Management Solutions Market
Global Market Set to Double by 2020
Abstract: Rising broadband penetration, the connected devices boom, and the proliferation of TV apps and Over-the-top (OTT) platforms drove the need for metadata management solutions in 2014. Metadata solutions are the foundation for delivering engaging viewer experiences through advances in search, discovery, personalisation, and recommendation. T...
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13 Jul 2016  |  North America  |  Market Research
Analysis of the Global Media Content Delivery Network (CDN) Market
This study provides revenue forecasts, segmentation by region, and market share analysis for the global media content delivery network (CDN) market. Analysis includes revenues from media (video and software downloads) delivery only and does not include revenues from value-added services such as security and dynamic site acceleration. The regional f...
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16 May 2024  |  Global  |  Market Research
Top 10 Strategic Imperatives in Digital Content Services, 2024
The Top Transformations Impacting Future Growth Potential
The Rise of AI and Evolving Tech: While Generative AI and continuous tech advancements pose challenges, they also unlock opportunities. Businesses must embrace AI yet ensure human oversight. They should remain adaptable to integrate new technologies into their services and stay ahead of the curve. Monetization and Skills Transformation: New mone...
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09 Dec 2014  |  South Asia, Middle East & North Africa  |  Market Research
Marketing Automation Solutions MarketIndia
Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020
A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...
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01 Sep 2020  |  Global  |  Market Research
Empowering the Future of VR/AR Content Consumption through 5G
Highlighting Industry Use Cases of Immersive Technology
This industry insight covers the opportunity for 5G in relation to the industry-wide adoption of virtual reality (VR) and augmented reality (AR) technology in select use cases. The insight seeks to answer the following questions: What is the status of global 5G deployments? How will 5G help VR/AR technology applications? What are the challenges and...
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23 May 2017  |  North America  |  Market Research
IP-fication of Live Production Broadcast Workflows
2017 is Poised to be the Tipping Point for Investments in Next Generation Infrastructure
IP networking is the future of broadcast plants. In contrast with traditional SDI cabling, IP offers significant benefits of scale, flexibility, and economy. However, the transition of live broadcast workflows to IP has been slow. Hurdles include cost, uncertainty regarding reliability, lack of trained personnel to install and maintain these networ...
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05 Mar 2014  |  Global  |  Market Research
Analysis of the Global Software Monetization Market
ARM Is the New x86; Cloud Is the New Desktop; Usage Trumps User Count
This study covers the worldwide software monetization market, also known as software entitlement management or license management. It provides drivers and restraints; technology and market trends; demand analysis; and strategies for growth. The market is analyzed in 3 segmentshardware, software, and servicesand divided by 3 regions: NALA, EMEA, a...
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19 Jul 2010  |  Global  |  Market Research
World Animation Software Markets
Frost & Sullivan defines the animation software market as software tools that provide users the ability to create computer generated output including simple and complex images and motion images for use in a variety of environments including video game development, film and broadcast, web design, corporate communications and training, and education....
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