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25 Mar 2022  |  North America  |  Market Research
Customer Perspectives on QoE (Quality of Experience) for Streaming Video
QoE Has Become a Key Competitive Differentiator for Streaming Companies
The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...
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02 Dec 2019  |  North America  |  Market Research
The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos
AVOD Providers are Unsure About Integrating into an Ad-supported Business Model
The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...
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06 May 2020  |  North America  |  Market Research
Post-pandemic Growth Opportunity Analysis of the Online Video Platforms Market
An Assessment of Market Direction to Prepare for the Rebound
Online video platforms (OVPs) play a critical role in delivering online video content to the world. OVPs enable media and entertainment companies including broadcasters, multiple-system operators, publishers, and other content owners to publish, protect, manage, and monetize their digital video assets. OVPs also power the video for online propertie...
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02 Dec 2019  |  North America  |  Market Research
OTT Streaming Services Recognize the Importance of Making Content Downloadable
Mobile Video Downloads is a Promising Feature for Streaming Platforms
Many of the common problems encountered by viewers are the result of connectivity issues, especially on mobile. Globally, many viewers are plagued by problematic cellular connections that can’t support their on-demand video needs. Studies show that viewers are increasingly impatient, and the lag or buffering that results from insufficient connectiv...
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14 Jul 2010  |  Global  |  Market Research
World Broadcast and DTT Video Encoders Market
Encoding is defined as the process of turning analog video into digital formats. This research service is the first in the series of coverage of the 2010 world digital video encoders and transcoders market. This research service analyzes the trends in the world broadcast and DTT video encoders market. Impacted by the recession, the world broadcast ...
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10 Apr 2012  |  Global  |  Market Research
Global Enterprise Content Management Market
Enterprise Content Management (ECM): Built for Speed, Efficiency, and a Reenergized Content World
The enterprise content management (ECM) market has never been more dynamic than now. With a recharged value proposition and demonstrable value for an ever-widening cadre of enterprise customers, ECM has come into its own. Often sold as an organizational platform upon which content management capabilities can be built, ECM shows rapid ROI, increased...
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16 Apr 2020  |  Global  |  Market Research
Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market
Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic
Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics. MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and medium-sized b...
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01 Apr 2015  |  Global  |  Market Research
Global Marketing Automation Software Market
Marketing Automation Evolves into a True Cross-Channel Marketing Suite
The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained....
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02 Mar 2015  |  North America  |  Market Research
Video Quality of Service (QoS) Improving but 4K Video is Still a Long Way Off
Bandwidth and QoS Critical for 4K Video Growth
Streaming media is not as tolerant of network delays as static content, primarily because the overriding qualification for streaming delivery is not download speed. Streaming media requires constant bandwidth availability and consistent connection reliability during transmission. There are several areas where providers of technologies and services ...
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25 Feb 2019  |  North America  |  Market Research
Global Smart TVs Market, Forecast to 2024
China Remains Key; 4K and HDR will Drive Growth in this Intensely Competitive Market
Smart TVs are envisioned as online video consumption devices that enable centralized control of the living room entertainment experience—fragmented across smartphones, tablets, gaming consoles, and streaming media devices, among others. While the overall LCD TVs market has reached maturity and has been experiencing shipment declines in many regions...
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