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The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos
The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos
AVOD Providers are Unsure About Integrating into an Ad-supported Business Model
RELEASE DATE
02-Dec-2019
02-Dec-2019
REGION
North America
North America
Deliverable Type
Market Research
Market Research
Research Code: 9849-00-88-00-00
SKU: EM00328-NA-MR_23839
$1,500.00
In stock
SKU
EM00328-NA-MR_23839
Description
The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to enable additional monetization options. AVOD providers traditionally haven’t offered download capabilities since delivering video advertising offline adds a lot more technical complexities.
Table of Contents
Growth dialog™
A tailored session with you where we identify the:- Strategic Imperatives
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Impacting your company's future growth potential.
Popular Topics
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The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to enable additional monetization options. AVOD providers traditionally haven’t offered download capabilities since delivering video advertising offline adds a lot more technical complexities.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Dan Rayburn |
| Industries | Entertainment and Media |
| WIP Number | 9849-00-88-00-00 |
| Is Prebook | No |
| GPS Codes | 9523-D1,9705-C1,9A3C-D1,9A3D-D1,9849-70 |