The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to enable additional monetization options. AVOD providers traditionally haven’t offered download capabilities since delivering video advertising offline adds a lot more technical complexities.