The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos

The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos

AVOD Providers are Unsure About Integrating into an Ad-supported Business Model

RELEASE DATE
02-Dec-2019
REGION
North America
Research Code: 9849-00-88-00-00
SKU: EM00328-NA-MR_23839

$1,500.00

Special Price $1,125.00 save 25 %

In stock
SKU
EM00328-NA-MR_23839

$1,500.00

$1,125.00 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to enable additional monetization options. AVOD providers traditionally haven’t offered download capabilities since delivering video advertising offline adds a lot more technical complexities.

Table of Contents

Related Research
The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to enable additional monetization options. AVOD providers traditionally haven’t offered download capabilities since delivering video advertising offline adds a lot more technical complexities.
More Information
No Index No
Podcast No
Author Dan Rayburn
Industries Entertainment and Media
WIP Number 9849-00-88-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1,9A3C-D1,9A3D-D1,9849-70