Description

This study focuses on the cable, IPTV, and satellite video market, consumers’ perceptions of this conventional video market, as well as over-the-top video.

OTT video service providers are gaining traction in a market already dominated by cable, telco, and satellite; because OTT delivers services everywhere consumers go, at any time, and more importantly, at a lower price. Frost & Sullivan’s video tracker data and annual survey data clearly show that OTT video is here to stay and will continue to make an impact on the consumer market.