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QoE Has Become a Key Competitive Differentiator for Streaming Companies
25-Mar-2022
North America
Market Research
K62C-01-00-00-00
EM00341-NA-MT_26395
The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured.
With video delivery having improved so much over the past few years, QoE measurement now has to take place on a very granular and detailed level. This causes internal challenges for companies that are working on best practices to do so across multiple CDNs. As video streaming usage continues to grow at higher qualities, such as 1080p with HDR and 4K, content owners will need to offer better video quality across all devices, including mobile and live sports events.
Survey respondents came from those responsible for the video experience at broadcast, publishing, and OTT services for live and on-demand content. It also included those responsible for building out video delivery services, including those involved with caching, content distribution, and network build-out.
Author: Dan Rayburn
Research Objectives and Methodology
Key Findings
What Is Your Primary Vertical?
Are You Using Any Kind of End User QoE Analytics Solution to Measure Video Quality, and, If So, Are You Using Input from that Solution as Part of Your Multi CDN Selection?
Does Your Customer Experience QoE-related Issues, and, If So, What Do They Do When That Happens?
To What Extent and How Often Do You Experience that Problems with Delivery Impacts Your Business in a Negative Way?
In Your View, What Affects the End-user Experience Most? (Select All that Apply)
What Speed of Real-time Performance Monitoring and Management in Your Distribution Infrastructure is Required?
If Using Third-party CDNs, How Long Does it Take for them to Notify You of a Performance Problem Impacting Your QoE?
How Important Would it be to be Able to Manage and Monitor Your Infrastructure and Viewer Performance within 1-3 Seconds?
Which 3 Real-time Parameters would be the Most Important to You? (Select Three)
Do You Shape Streams/Bitrates in Order to, for Example, Reduce Traffic on the Entire Platform or in Selected Markets or Networks?
Which Content Protection Means would be the Most Valuable to Enhance your Platform With?
Which Revenue Assurance Means would be the Most Valuable to Enhance your Platform With?
Growth Opportunities Fuel the Growth Pipeline Engine™
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Strategic Imperative 8™ for the CDN QoE Market
List of Exhibits
Legal Disclaimer
List of Figures
- Percentage Split of Survey Respondents by Vertical, Global, 2021
- End User QoE Analytics Usage, Global, 2021
- Customer Reaction to QoE Issues, Global, 2021
- Impact on Business Due to QoE Issues, Global, 2021
- Impact on End-user Experience by Specific Issue, Global, 2021
- Required Speed of Performance Monitoring and Management, Global, 2021
- Notification of Performance Issues, Global, 2021
- Importance of Managing and Monitoring Infrastructure and Viewer Performance within 1-3 Seconds, Global, 2021
- Most Important Performance Parameters, Global, 2021
- Shaping Streams/Bitrates to Reduce Traffic, Global, 2021
- Type of Content Protection Preferred, Global, 2021
- Preferred Means of Revenue Assurance, Global, 2021
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| List of Charts and Figures | Percentage Split of Survey Respondents by Vertical, Global, 2021~ End User QoE Analytics Usage, Global, 2021~ Customer Reaction to QoE Issues, Global, 2021~ Impact on Business Due to QoE Issues, Global, 2021~ Impact on End-user Experience by Specific Issue, Global, 2021~ Required Speed of Performance Monitoring and Management, Global, 2021~ Notification of Performance Issues, Global, 2021~ Importance of Managing and Monitoring Infrastructure and Viewer Performance within 1-3 Seconds, Global, 2021~ Most Important Performance Parameters, Global, 2021~ Shaping Streams/Bitrates to Reduce Traffic, Global, 2021~ Type of Content Protection Preferred, Global, 2021~ Preferred Means of Revenue Assurance, Global, 2021~ |
| Author | Dan Rayburn |
| Industries | Entertainment and Media |
| WIP Number | K62C-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9523-D1,9705-C1,9A3C-D1,9A3D-D1 |
Customer Perspectives on QoE (Quality of Experience) for Streaming Video
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