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India’s retail industry is flourishing and accounts for 22 percent of the country’s GDP. The penetration level of modern retail which is 8-10 percent currently is expected to increase six-fold from US $27 billion in 2014 to US $220 billion in 2020. It is observed that retailers are increasingly integrating both offline and online presence through d...

This Frost Radar analyzes online video platform (OVP) providers that offer services targeted at media and entertainment (M&E) use cases and customers. An OVP is a software-as-a-service (SaaS) that enables video content owners or holders to ingest, transcode, store, manage, protect, publish, syndicate, track, distribute, and monetize pieces of onli...

This analysis discusses questions about and compares global approaches to how regulations may or are already shaping the metaverse, and how issues of identity and trust lie below the surface. The analysis includes perspectives from the following thought leaders: Elizabeth Rothman, attorney and advisor to non-profit standards organization X Real...

Scope of the Study This research study includes the following segments: Scope: Over-the-top (OTT) video viewing, live streaming, segmented by viewership, business models, smartphone usage, social media interaction Geographic scope: Middle East, Levant, GCC Revenue, subscriber analysis and forecasts, drivers and restraints, and segment-wise analys...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

03 Mar 2021  |  Global  |  Market Research

Low-Latency Video Delivery Needs and Growth Opportunities

Survey Respondents Consider Cost and Scaling Networks to be the Biggest Implementation Challenges

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Since 2019, low and ultra-low latency video delivery for live streaming has been a hot topic among vendors in the content delivery network (CDN) market. Frost & Sullivan has seen a disconnect between what CDNs are selling and what customers want to deploy, which is the point of this survey sent via email to industry professionals across the media, ...

The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...

The Frost Radar for the digital experience platform (DXP) market analyzes providers offering software solutions that allow organizations to plan, distribute, manage, measure, and optimize omnichannel customer interactions through a set of tools. It plots 12 selected providers based on 10 growth and innovation criteria comprising quantitative and q...

16 Apr 2020  |  Global  |  Market Research

Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market

Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic

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Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics. MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and medium-sized b...