Search results for: 'software as a service transition'

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...

This research analyses the global Digital Asset Management market. Digital Asset Management (DAM) is also known as Rich Asset Management (RAM), Media Asset Management (MAM), Digital Media Management Software (DMMS), Brand Resource Management (BRM) and also lately as a key component of Enterprise Content Management (ECM). DAM is defined as a value c...

The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, m...

28 Jun 2023  |  Global  |  Market Research

Growth Opportunities in the Global Video Gaming Market

Rise of Social Gaming and New Technologies Reshape Future Growth Potential

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This study covers the global market for video gaming services. Gaming services allow users to play video games by interacting with an interface to get visual feedback. The scope of this study includes gaming solutions offered by providers, such as hardware gaming consoles and software (video games) offered in three types of platforms: conso...

This Frost Radar analyzes online video platform (OVP) providers that offer services targeted at media and entertainment (M&E) use cases and customers. An OVP is a software-as-a-service (SaaS) that enables video content owners or holders to ingest, transcode, store, manage, protect, publish, syndicate, track, distribute, and monetize pieces of onli...

03 Jun 2020  |  North America  |  Market Research

Global Digital Signage Systems Market, Forecast to 2025

Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth

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Key Issues Addressed

Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...

21 Jan 2019  |  North America  |  Market Research

Global Online Video Platforms Market, Forecast to 2023

As Delivery and Workflow Increasingly Commoditize, Live Workflows and Personalization Capabilities will be Competitive Factors for OVPs

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Key Issues Addressed

Frost & Sullivan defines an online video platform (OVP) as a fee-based software-as-a service (SaaS) online content solution that enables video content owners to ingest, transcode, store, manage, protect, publish, syndicate, track, and monetize online video. While video continues to form the center of this formal definition, this process also includ...

The Frost Radar of the translation management systems (TMS) industry analyzes providers that help companies and organizations streamline, manage, localize, and optimize the complex process involved in translating content into multiple languages. Systems often include project management, translation memory, terminology management, vendor managem...

The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...