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15 Dec 2022  |  North America  |  Market Research
The Impact of the Metaverse on Digital Advertising
The Metaverse is Reshaping Marketing Strategies and Offering Brands Revolutionary Ways to Engage with their Audiences
The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...
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29 Jan 2018  |  North America  |  Market Research
Global PC Market, Forecast to 2023
In a Maturing Market, New Growth Opportunities will Come from the Latest Generation of Portable PCs and the Enterprise Segment
Worldwide PC shipments have been sharply declining over the last 4-5 years. This is due to a combination of factors including market saturation; extended replacement cycles; economic instability in emerging markets; and competition from other consumer devices like smartphones and phablets. The unit shipments for the global PC market is expected to ...
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14 Jun 2024  |  North America  |  Frost Radar
Frost Radar™: Account-based Marketing Platforms, 2024
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...
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28 Feb 2020  |  North America  |  Market Research
Global Set-top Box (STB) Market, Forecast to 2024
IPTV is the Largest and the Fastest-growing Segment in the Mature STB Market; 4K, HDR, and Voice Assistants are Key Features
The rising consumption of consumer streaming will drive the expansion of the over-the-top (OTT) ecosystem. This has prompted innovation in the global set-top box (STB) market, and streaming STBs will increasingly replace traditional devices throughout the forecast period (2019-2024). Unit shipment is expected to increase from 242.9 million in 2019 ...
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12 Jul 2019  |  North America  |  Market Research
Global Content Management Solutions Market for the Media Industry, Forecast to 2024
In a Fragmented Market, Home-grown Solutions Restrict Revenue Growth and North America Remains the Primary Focus for Market Expansion
Consumption of news and entertainment has evolved; consumers want access to information anytime, anywhere, and across devices. This is driving the adoption of CMS to deliver content across form factors. The need for this shift in media consumption habits is the result of changing expectations of consumers who are demanding news and media platforms ...
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22 Feb 2018  |  North America  |  Market Research
Global Video Game Systems Market, Forecast to 2023
Platform Differentiation, New Marketing Opportunities, and Innovative Technologies Still Abound in a Mature Market
Video game systems consist of two sub-categories, consoles and handheld devices. A video game console is a preconfigured, ready-to-play, interactive appliance whose primary purpose when connected to a television is video gaming. Examples include Sony’s PlayStation 4 and Microsoft’s Xbox One. A video game handheld is a self-contained unit with the s...
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12 Dec 2019  |  North America  |  Market Research
Global PC Market, Forecast to 2025
Vendors Must Target Opportunities in the Enterprise Segment and Leverage the Broader Mobility and Cloud Computing Trends
The PC market will continue to decline over the forecast period. Market saturation in developed markets is a significant barrier to growth. Brutal price competition and ongoing pressure from competing alternative devices negatively impact the long-term market outlook. The PC market faces persistent challenges from rapidly changing consumer PC buyin...
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26 Feb 2015  |  North America  |  Market Research
Global Trends in Video on Demand (VOD) Technology
Internet Segment Propels Growth of VOD Consumption Worldwide
VOD solutions enable users to watch long-form content on-demand, as opposed to being received through traditional live linear programming. This market insight examines trends driving global VOD growth. VOD can be received as part of cable, satellite, IPTV subscription, or via the Internet through an online video service provider. The research cover...
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10 Aug 2016  |  North America  |  Market Research
Global Digital Broadcast and Cinematography Cameras Market
Demand Saturation Slows Total Market; Lower-Priced, Flexible Products will Drive Purchases
This research service examines the global digital broadcast and cinematography cameras market. Detailed market trend analyses, including market drivers, market restraints, technology trends, and segment analysis, are provided. Revenue forecasts are projected through 2020. The global market has been segmented into North America and Latin America; As...
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18 Sep 2018  |  North America  |  Market Research
Global Routers, Switchers, and Master Controls Market, Forecast to 2023
Market Consolidation and Convergence of Product Offerings Drive Market Growth
This study on the routers, switchers, and master controls market covers software and hardware point solutions as well as comprehensive, large-scale value based applications that support the video production and broadcasting needs of consumers. The global market generated $656.6 million in 2017, and is expected to grow at a compound annual growth ra...
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