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The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...

The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, m...

This Frost & Sullivan study surveys the online video platform (OVP) market, which has become an increasingly critical enabler of all digital content. The study considers OVP providers that support enterprises, brands, and organizations to inject video into their websites, apps, and other online properties and leverage audience data for additional b...

Scope of the Study This research study includes the following segments: Scope: Over-the-top (OTT) video viewing, live streaming, segmented by viewership, business models, smartphone usage, social media interaction Geographic scope: Middle East, Levant, GCC Revenue, subscriber analysis and forecasts, drivers and restraints, and segment-wise analys...

The Frost Radar for the digital experience platform (DXP) market analyzes providers offering software solutions that allow organizations to plan, distribute, manage, measure, and optimize omnichannel customer interactions through a set of tools. It plots 12 selected providers based on 10 growth and innovation criteria comprising quantitative and q...

The Frost Radar for the electronic signature software industry analyzes providers offering software solutions that enable individuals and businesses to digitally sign documents securely, efficiently, and legally, eliminating the need for paper-based processes. This Frost Radar plots 12 selected providers based on 10 growth and innovation crit...

The Frost Radar for the video gaming headset industry analyzes providers of audio devices specifically designed for gaming purposes that aim to deliver an enhanced gaming experience. This Frost Radar plots 11 selected providers based on 10 Growth and Innovation criteria comprising quantitative and qualitative factors. The vertical Growth ...