Search results for: 'level sensor ad smart'

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

While the overall LCD TV market has reached a certain level of maturity and has been experiencing shipment declines in many regions, the emergence of 4K TVs is driving demand in developed markets as well as price-sensitive countries like China. Unit shipment for the global smart TVs market is expected to increase from 193.7 million in 2017 to 249.9...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

Falling prices and the demand for next-generation features such as 4K and HDR continue to be the strongest drivers for smart TV sales. Even as the price of the highest-end models continues to rise as screen sizes and device sophistication at the high end continue to grow, there is falling disparity between traditional and smart TV price points at t...

Smart TVs are envisioned as online video consumption devices that enable centralized control of the living room entertainment experience—fragmented across smartphones, tablets, gaming consoles, and streaming media devices, among others. While the overall LCD TVs market has reached maturity and has been experiencing shipment declines in many regions...

21 Nov 2016  |  North America  |  Market Research

Global Smart TV and Streaming Media Devices Markets, Forecast to 2021

Competition Sharply Accelerates in the Battle for Conduit to the Big Screen as Consumers Demand Quality Experiences and Ease of Content Delivery

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This study provides an in-depth analysis of the global streaming media devices market and the smart TV market. The thin client paradigm, where broadcast, pay TV, and on-demand content is delivered directly via the Internet to consumers, continues to grow. Streaming media devices, smart TVs, and to some extent game consoles and tablets, are at the f...

The broadcast and DTT video encoders market earned almost $322 million in revenue worldwide in 2013. Revenue is expected to grow at a compounded annual growth rate of 7.5 percent over the next five years, driven by ongoing digitization in almost every region except North America (NA), upcoming network refresh cycles in fully digitized countries, up...

The surveillance camera market has evolved with technology and the need for advanced surveillance. IP surveillance cameras have leveraged the advancement of communication technology to improve surveillance and enable dynamic responses, based on the outputs from surveillance videos. Smart security is a major aspect of smart homes; with the growth of...

Media streaming devices are connected, unmanaged devices whose primary purpose is to receive on-demand content via the Internet and display it on a television screen. Demand for media streaming devices was originally derived from cord-cutters looking for convenient, cost-effective ways to access entertainment content with a lean-back experience. Me...