Search results for: 'programmable communications outlook ad opportunities'

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

Diversification beyond a telco’s core connectivity business is a necessity as various traditional services (e.g., fixed-line telephony, wireless telephony, and broadband offerings) commoditize. Telcos that successfully transition their business to newer edge computing and digital content services will remain relevant and succeed in the market. ...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

Infographics

×

Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

This study evaluates the potential of the metaverse for governments. It analyzes the emerging growth opportunities, challenges, and evolving trends impacting Web 3.0 adoption as well as presents a series of case studies related to metaverse implementation by the public sector across the world. Globally, governments are starting to explore how th...

This analysis discusses questions about and compares global approaches to how regulations may or are already shaping the metaverse, and how issues of identity and trust lie below the surface. The analysis includes perspectives from the following thought leaders: Elizabeth Rothman, attorney and advisor to non-profit standards organization X Real...

16 Apr 2020  |  Global  |  Market Research

Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market

Assessing Growth Opportunities and Growth Pipelines in Light of the COVID-19 Pandemic

Infographics

×

Marketing automation solutions (MAS) constitute the following four functions: campaign management, sales enablement, lead management, and data and analytics. MAS differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. MAS serve the small- and medium-sized b...

07 Sep 2022  |  Latin America  |  Market Research

Global Content Delivery Network (CDN): Growth Opportunities and Analysis

From Serving Caches to Edge Platforms, CDNs are Evolving to Fuel Transformational Growth and Accelerate Next generation Applications

Infographics

×

This study examines the market of CDN vendors, including commercial CDN providers (those caching content in their own or partnering networks of servers), telco CDN providers (telecommunications operators using their transit and server infrastructure), and value-adding resellers. While each vendor defines its portfolio differently, this study classi...

This research service covers the state of the global embedded computing ecosystem market, examining the drivers and restraints for growth, technology, and market trends. The study includes a discussion on the following topics: Internet of things, M2M communication, and microprocessor hardware/software. Market growth is forecasted for the following ...

This Frost & Sullivan study surveys the online video platform (OVP) market, which has become an increasingly critical enabler of all digital content. The study considers OVP providers that support enterprises, brands, and organizations to inject video into their websites, apps, and other online properties and leverage audience data for additional b...