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Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as the internet of things, artificial intelligence, and the cloud. Frost & Sullivan’s 2022 IT Decision Makers Survey included a new section to understand the perception and use of immersive technologies and the metaver...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of different technologies, such as immersive services, the metaverse, the Internet of Things, artificial intelligence, and the cloud. This report leverages the information collected on Frost & Sullivan s 2023 IT Decision Makers Survey to analyze t...

From its conception in the 1950s to early 2023, artificial intelligence (AI) underwent a series of improvements, from machine learning (ML) to deep learning (DL), which enabled it to mimic human responses (conversational AI), identify images (computer vision), and generate digital text, images, audio, and video, among other content types (generativ...

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

Cisco and Ericsson formed a partnership in 2015 as a decisive countermeasure to the significant threat posed by the merger of services giant Alcatel-Lucent with equipment vendor Nokia. Through this unique partnership, the two companies also aim to capture the immense revenue potential offered by service providers aggressively modernizing their bro...

Transition to HD, connected workflows, contribution and distribution over IP and multiscreen delivery are the top trends that would drive broadcast equipment purchase in India from 2014 to 2016. This research will discuss product definitions, drivers and restraints, market and technical trends, as well as revenue and unit forecasts from 2012 to 201...

The Frost Radar™ of the global personal extended reality (XR) hardware market analyzes vendors offering immersive endpoints, such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) headsets and glasses, that are used for multiple personal purposes, including gaming, fitness and health, media and entertainment, and social media....

In this research piece, we look at the potential of the metaverse globally and, in particular, the impact on European businesses. The report uses Frost & Sullivan’s working definition for the metaverse and considers what the metaverse is, what it is not, and what it can create. The metaverse will be the next iteration of the internet (Web 3.0), and...

The metaverse as a concept can be complex to understand. Frost & Sullivan categorizes the metaverse as an interconnected network of persistent 3D worlds and simulations where end users, represented by virtual avatars, are enabled with a sense of social presence and spatial awareness and participate in an extensive virtual economy. This study dis...