Search results for: 'tech screen ad position device'

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

Tablets are a category of mobile devices that provide advanced capabilities on a larger (6"+) screen, but do not have traditional integrated phone functionality. Tablets run complete operating system software that provide a standardized interface and platform for application developers. Global tablet device unit shipments reached 172 million, a sli...

Tablets are a category of mobile devices that provide advanced capabilities on a larger (6"+) screen but do not have traditional integrated phone functionality. Tablets run complete operating system software that provides a standardized interface and platform for application developers. Global tablet device unit shipment reached 170.7 million in 20...

21 Nov 2016  |  North America  |  Market Research

Global Smart TV and Streaming Media Devices Markets, Forecast to 2021

Competition Sharply Accelerates in the Battle for Conduit to the Big Screen as Consumers Demand Quality Experiences and Ease of Content Delivery

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This study provides an in-depth analysis of the global streaming media devices market and the smart TV market. The thin client paradigm, where broadcast, pay TV, and on-demand content is delivered directly via the Internet to consumers, continues to grow. Streaming media devices, smart TVs, and to some extent game consoles and tablets, are at the f...

Media streaming devices are connected, unmanaged devices whose primary purpose is to receive on-demand content via the Internet and display it on a television screen. Demand for media streaming devices was originally derived from cord-cutters looking for convenient, cost-effective ways to access entertainment content with a lean-back experience. Me...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

This market insight on the global tablet devices market discusses the possible reasons for the steep decline in tablet shipments and also suggests what can be done to arrest this fall. It provides market definitions, unit shipment forecasts, segmentation by region, and market share analysis of the key competitors in the market. The competitive envi...

Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 300.8 million in unit shipments in 2017 and is expected to grow to 359.2 million units, recording a compound annual growth rate (CAGR) of 3.6% (2017–2022). The ongoing analog ...

04 May 2017  |  North America  |  Market Research

Global Set-top Box Market, Forecast to 2021

High Demand for Hybrid Set-top Boxes and Ongoing Upgrade Cycles for Feature-rich Devices Drive Growth and Innovation

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Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 272 million in unit shipments in 2016 and is expected to grow to 323.9 million units at a compound annual growth rate (CAGR) of 2.9% (2016-2021). The ongoing analog switch-off...