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02 Dec 2019  |  North America  |  Market Research
The Challenges and Best Practices for Inserting Ads into OTT Downloadable Videos
AVOD Providers are Unsure About Integrating into an Ad-supported Business Model
The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...
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31 Dec 2018  |  North America  |  Market Research
Global Online Video Advertising Market, Forecast to 2023
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
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05 Aug 2015  |  Global  |  Market Research
Analysis of the Global Metadata Management Solutions Market
Global Market Set to Double by 2020
Abstract: Rising broadband penetration, the connected devices boom, and the proliferation of TV apps and Over-the-top (OTT) platforms drove the need for metadata management solutions in 2014. Metadata solutions are the foundation for delivering engaging viewer experiences through advances in search, discovery, personalisation, and recommendation. T...
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09 Dec 2014  |  Global  |  Market Research
Global Set-Top Box Market
Unit Shipment Recovers as Competitive Pressure and Innovative Features, along with Global Pay TV Growth, Drive Uptake
This insight provides unit shipment forecasts, segmentations by application and region, and market share analysis for the global set-top box market. The base year is 2013, and the forecast period is 2014-2019.
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07 Sep 2022  |  Latin America  |  Market Research
Global Content Delivery Network (CDN): Growth Opportunities and Analysis
From Serving Caches to Edge Platforms, CDNs are Evolving to Fuel Transformational Growth and Accelerate Next generation Applications
This study examines the market of CDN vendors, including commercial CDN providers (those caching content in their own or partnering networks of servers), telco CDN providers (telecommunications operators using their transit and server infrastructure), and value-adding resellers. While each vendor defines its portfolio differently, this study classi...
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01 Apr 2015  |  Global  |  Market Research
Global Marketing Automation Software Market
Marketing Automation Evolves into a True Cross-Channel Marketing Suite
The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained....
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25 Nov 2015  |  Global  |  Market Research
Global Enterprise Content Management Market
Healthcare and Financial Services Verticals Propelling Market Growth
The research service offers a closer look into the global enterprise content management (ECM) market. It provides an overview of the drivers and restraints, and key vertical, technology, and regional trends. In addition to global ECM market forecasts, the analysis provides vertical and regional forecasts. The study analyses the healthcare, financia...
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04 May 2017  |  North America  |  Market Research
Global Set-top Box Market, Forecast to 2021
High Demand for Hybrid Set-top Boxes and Ongoing Upgrade Cycles for Feature-rich Devices Drive Growth and Innovation
Set-top box vendors are focused on supporting devices that enable seamless rendering of high-quality video on a powerful user interface. The global set-top box market crossed 272 million in unit shipments in 2016 and is expected to grow to 323.9 million units at a compound annual growth rate (CAGR) of 2.9% (2016-2021). The ongoing analog switch-off...
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19 Nov 2015  |  Global  |  Market Research
Global Set-Top Box Market
High Demand for Hybrid Set-Top Boxes and Ongoing Upgrade Cycles for Feature-Rich Devices Drive Growth and Innovation
The market insight provides unit shipment forecasts, segmentations by application and region, and market share analysis for the global set-top box market. The market is divided into four application segmentscable, Internet Protocol television (IPTV), satellite, and digital terrestrial transmission (DTT). The regional forecast covers North America ...
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12 Dec 2014  |  Global  |  Market Research
Global Non-Linear Editing Market
Growth Spurt in Independent Professionals Segment Will Continue to Propel the Market
Non-linear editing (NLE) is a fairly mature market globally. The democratization of video, the proliferation of video-enabled consumer devices, higher-resolution cameras, and the increasing affordability of NLE solutions have resulted in a new wave of market growth. This research service analyzes the NLE market with a focus on the broadcast, post-p...
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