Search results for: 'work ad cable'

The importance of download as a feature within OTT services and how it may be a big business opportunity for AVOD providers cannot be overstated. But this will only hold true if the technology can work seamlessly with existing apps and ad-based revenue models. More OTT services, both AVOD and SVOD, must start including downloads as an option, to en...

13 Apr 2017  |  Global  |  Market Research

Global Content Protection Market, Forecast to 2021

OTT, HTML5, and Cable IP-fication Disrupt Status Quo for Conditional Access Systems (CAS) and Digital Rights Management (DRM)

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Video service operators continue to rely heavily on content protection technologies to secure content, protect revenue, and meet content licensing obligations. However, the nature of protection technologies is expanding to encompass changing content delivery and rendering destinations including consumer electronics (CE) device apps and browsers. Th...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

The TV broadcast industry has evolved significantly over the last decade characterized by growing business models, increased competition, changing regulations, and above all a significant shift in consumer preferences. The TV industry in India is also undergoing a lot of changes as a result of digitization mandates. Low entry barriers and an ease...

This research service provides a detailed Market Engineering analysis of the Global Pay TV Middleware market which includes IPTV/Telco, Cable, and DBS segments, for North America/Latin America, Asia Pacific, and the Europe/Middle East/Africa regions, and ranks and explains drivers and restraints to each. It also provides revenue forecasts and CAGRs...

IPTV is becoming a mature pay TV technology now with wide-scale deployment in the Asia-Pacific region. IPTV has been most successful in markets with significant fiber deployment. Due to the difficulty of providing interactive services with traditional pay TV technologies, some cable TV operators in mature markets are exploring options to migrate to...

VOD solutions enable users to watch long-form content on-demand, as opposed to being received through traditional live linear programming. This market insight examines trends driving global VOD growth. VOD can be received as part of cable, satellite, IPTV subscription, or via the Internet through an online video service provider. The research cover...

This research service is one of the reports on the world digital video encoders and transcoders market. This research service analyzes the trends in the world Pay-TV video encoders market. It covers three main application segments - cable, satellite and IPTV. With a quicker-than-expected rebound from the recession, the world Pay-TV video encoders m...

This study covers the state of the World Video Server Market, examining drivers and restraints for growth, pricing, distribution, technology, demand and geographical trends. The market is further divided into three segments  cable, telco and broadcast. Following from these, market growth for regional and market segments are forecasted. In addit...