Search results for: 'Marketing activities and Digital'

Government and consumers are concerned about cyber security in cars, as researchers were able to hack into various OEM models in 2015. This research service identifies key areas that offer scope for technology innovation and discusses cybersecurity initiatives for the automotive industry. In 2015, cybersecurity, secure data transfers, and data priv...

Research Scope In 2015, automotive industry investments in key focus areas were about $19.57 billion. Growing digitalization and advancements in technology will increase the investments to $82.01 billion by 2020. The rapid pace of digitalization is transforming the component hardware-driven automotive sector to a software and solutions-focused ind...

02 Jun 2021  |  North America  |  Market Research

Global Benchmarking of Select Cities and their Data and Digital Strategies, 2021

Cities with a Well-structured Digital Strategy will be able to Dramatically Enhance Livability

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Digitization is the bedrock of new technology and services expansion, new mobility solutions, and smart applications in city management. Its purview extends across a city’s digital performance and digital strategy. In terms of digital performance, this measures how a city fares in terms of smartphone penetration, 4G coverage and speed, its 5G outlo...

The aim of this study is to research, analyze, and forecast digital retailing in the automotive industry. Digital retailing is creating a revolution in the way cars are being sold or the way a brand is being experienced in prime areas of a city. The research identifies retail strategies and opportunities for future growth of automotive original equ...

04 Nov 2016  |  North America  |  Market Research

Medium- and Heavy-Duty Truck Steering System Market in North America, 2015–2022

Addition of Active Steering Technology is Catalyzing the Active Safety Systems Market

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The commercial vehicle market has a traditional business model that has resisted change for many years. However, technological advances such as advanced/active steering systems are changing market dynamics and increasing the cost of new trucks. Fleet managers have emphasized that they are not particularly concerned with or considering the installat...

16 Jul 2019  |  North America  |  Market Research

Digital KPIs Transforming the Automotive Industry

Customer-centric Metrics at the Forefront of Performance Assessment as Companies Embrace Digitization and Expand into New Monetization Avenues

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The automotive industry as we now know it is undergoing a distinct, irreversible shift. Nothing is the same it was five years ago. Companies continue investing in new technologies that will enhance their customer-facing applications and their internal efficiencies. However, when it comes to measuring their performance as an organization or to asse...

This market insight focuses on the active integration of safety technology and chassis electrification in Indian vehicles. Furthermore, while the number of Electronic Control Units (ECUs) in cars is reducing, the capability of each is increasing. For instance, in case of an accident, integrated features such as Autonomous Emergency Braking (AEB) an...

Vehicle leasing addresses the challenges companies face in meeting their mobility needs, including funding, fleet maintenance, and handling residual risk. In the current market conditions, companies—both big and small—must focus on their core products and services; therefore, they look to outsource all other support activities, including mobility, ...

28 Jul 2016  |  North America  |  Market Research

Future of Automotive Sensor Fusion for Active Safety

Software Margins in ADAS Applications to Grow above 20% by 2020

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The complexities of next generation semi and highly automated driving, clubbed with the increasing number of complimentary qualities among vision sensors, makes it challenging for ADAS system developers to decide on the most compatible sensor suite. Sensor fusion as a technique allows developers to choose the right sensor combination, where ADAS im...