Search results for: 'driving technology'

The automotive industry value chain is transitioning from the traditional pyramid form to a flat one. Technology companies work with original equipment manufacturers (OEMs) and tiered suppliers to develop, validate, supply, and integrate advanced driver-assist technologies that enable hands-off driving to enhance the comfort and convenience for the...

Though the automotive industry is recovering from the COVID era and reaching pre-COVID forecasted vehicle sales, it still faces many challenges—regulatory hurdles, semiconductor shortages, and geopolitical chaos. Original equipment manufacturers and value chain partners are realigning their product strategies, road maps, and launch timelines to ada...

27 Apr 2018  |  North America  |  Market Research

Automotive ECUs for ADAS and Autonomous Driving Systems, North America and Europe, 2017

E/E Architecture Will Transform from Multiple ECUs to 5 Domain Controllers

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With the advent of autonomous driving, humans are slowly being asked to relinquish control to the vehicle. However, in the near future, as the automotive industry paves the way from manually driven vehicles to fully autonomous vehicles via semi-autonomous vehicles, changes in the vehicle E/E architecture that help achieve this transition should be ...

30 Apr 2020  |  North America  |  Market Outlook

Global Autonomous Driving Industry Outlook, 2020

OEMs are Reprioritizing Short-term Economic Returns on Investments into Autonomous Driving (AD) by Adopting L2+ Technologies and Investing in Plug-and-play Platforms

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The autonomous industry, although developing at a decent pace, has realized that the transition from traditional vehicles to autonomous vehicles is still a long time away. OEMs and Tier-1 suppliers have been pouring in investments to develop technologies for deployments of highly automated vehicles. However, despite overcoming the technological bar...

11 Jan 2021  |  North America  |  Market Research

Technology Innovation Driving the Transformation of the US Electric Commercial Vehicle Market

Government Incentives and Charging Infrastructure Development by Public and Private Entities to Boost Uptake of Electric Buses and Trucks

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The medium-duty and heavy-duty truck and bus markets in the US are expected to show strong recovery following the major dip in 2020 due to the dire impacts of the COVID-19 crisis on production and sales. However, the crisis is forecast to have a relatively lower impact on the electric truck and bus markets. The electric bus segment shows a slight d...

01 Dec 2017  |  North America  |  Market Research

Impact of Autonomous Driving on Steering Development Technology in Europe and North America, 2017

Level 5 Autonomous Vehicles to Collapse Traditional Steering Value Chains by Rendering Mechanical Linkages and Steering Wheels Redundant

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Electric power steering (EPS) is more of less a standard fitment across most of the vehicle models. However, autonomous driving poses several interesting challenges to the steering technology community. First, once vehicles start to operate by themselves, steering systems will expect to cater to loss-of-assist mitigation in order to provide a safet...

15 Mar 2018  |  North America  |  Market Outlook

Global Autonomous Driving Market Outlook, 2018

The Global Autonomous Driving Market is Expected Grow up to $173.15 B by 2030, with Shared Mobility Services Contributing to 65.31%

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2018 will see the first true deployment of automation where the vehicle will tell the driver with the first level 3 (L3) autonomous capability by taking the driver out of the loop to be introduced next year. Ironically, this may happen through a software patch update or a flagship generational product launch. Regardless of the medium through which ...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

Once in a while, a new market participant will emerge in an industry and disrupt its technological and business landscape entirely. In the automobile industry, the entry of Tesla created this dramatic shift and began to transform the sector. Tesla’s fully self-reliant business model has disrupted conventional ways of doing business, as traditional ...