Search results for: 'base ad drive'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

Traditional training environments face patient safety risks, resource constraints, and limited exposure to rare event scenarios. Additionally, physical simulations are costly, limiting accessibility (especially in resource-constrained settings). Current simulation models lack personalization, resulting in operational complexity for hospitals due to...

Knowledge-Based Economies generate economic value through knowledge creation / innovation; have strong focus on R&D; showcase an entrepreneurial culture. This report focusses on the technology competitiveness of knowledge economies and what drives them.

Traceability services based on blockchain technology are transforming transparency, security, and efficiency in supply chains across various industries, including food, agriculture, pharmaceuticals, and luxury products. By utilizing decentralized ledgers, smart contracts, and devices that capture data with the Internet of Things (IoT), these platfo...

This study examines the North American mobile sales force automation market. For the purposes of this study, mobile sales force automation applications are software solutions that extend SFA capabilities to a sales professionals mobile device (smartphone or tablet). These capabilities can range from basic account, opportunity and contact management...

The multipurpose, multidimensional modern office featuring hybrid work, open offices, shared workspaces, and hot desking is here. To support today’s digital workers, businesses are designing modern meeting spaces. The emergence of the video-first enterprise has led to a growing demand for simple, affordable, and instant audio-video meetings and con...

Fintech companies are disrupting the traditional banking and financial services ecosystem by leveraging innovative technologies in order to provide value-added services. Paytech appears as the most exciting subsector of the Fintech industry. Indeed, most technology innovations are used to perform payment transactions in a disruptive way: faster, an...

3D ICs are redefining semiconductor innovation by enabling significant gains in performance, density, and energy efficiency. This report provides an executive view of how advances in vertical stacking, heterogeneous integration, chiplet-based design, and advanced packaging are reshaping design and manufacturing strategies across the industry. It hi...

This edition of the Cyber Security Technology Opportunity Engine (TOE) captures developments related to Agentic AI-powered Offensive Security, Agentic Pentesting, Blockchain-based AI-powered Onchain Security, Agentic AI-based Exposure Validation, Agentic AI Security Operations, Supply Chain Security & Cyber Risk Management, Enterprise Governance, R...