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Is the global economy on the brink of a recession This has been amongst the most hotly debated questions of 2022. Politicians, analysts, economists, and businesses all seem to have differing perspectives on the topic. Some anticipate a bleak 2023, with an economic environment akin to the Great Recession of 2007–2009. Others sport a rosier outlook o...

16 Dec 2021  |  Global  |  Customer Research

Impact of Mobile Devices and Apps on Customer Experience (CX)

Customer Perspectives on Excelling in CX in a Mobile World

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With over 90% of customers using smart mobile apps as a customer experience (CX) channel, companies across industries must deliver excellent customer care on mobile devices. They must also ensure that mobile apps are part of their omnichannel strategy. This study gives insights to CX companies on mobile app usage. The pandemic has accelerated ...

Traditional cloud computing models sends data from the device to the cloud for data analysis and the decision is sent back to the device for implementation. The agility of cloud computing is great but not enough to overcome certain challenges such as latency, bandwidth, processing the data for real-time decision making, costs associated with data t...

With customers having so many different CDNs to choose from, both regionally and globally, and the ease of use of switching between multi-CDN vendors, media delivery simply isn’t a sticky product. Media delivery pricing continue to fall and since CDNs are not able to make up for the lower price based on additional traffic volume on a consistent bas...

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

The Asia-Pacific (APAC) Internet of Things (IoT) market is expected to grow at a compound annual growth rate (CAGR) of 22.5% between 2019 and 2026 to reach a market size of $436.80 billion by the end of this forecast period. However, many enterprises remain unclear about the benefits and the maturity of IoT solutions available on the market. This r...

The data protection industry is undergoing transformation driven by evolving cyber threats, increasing data privacy and handling regulations, and the complexities of the hybrid cloud landscape. This report highlights growth opportunities and trends that will influence the industry through 2028. It first examines strategic imperatives for the mar...

The primary aim of this research is to gauge the usage trends of social networking within a business context, specifically related to internal and external communications. It covers drivers for social media use, prevalence of social media engagement, and management tool usage. Overall, 90% of respondents use social media for external communications...

As intrusions employ a wide variety of attack vectors and methods, companies have to seriously consider continuous security monitoring, which provides real-time visibility of users and their devices when they attempt to connect to or work on an enterprise network. Security monitoring gives companies the ability to constantly look over their network...