The Effect of Social Media on Communications within the Corporate Environment

Uncovering Usage Prevalence and Methods of Organizational Implementation

Regular Price: USD 10,000

Special Price USD 9,000

10% OFF

* Required Fields

Regular Price: USD 10,000

Special Price USD 9,000

PAY BY INVOICE

Be the first to review this product

The primary aim of this research is to gauge the usage trends of social networking within a business context, specifically related to internal and external communications. It covers drivers for social media use, prevalence of social media engagement, and management tool usage. Overall, 90% of respondents use social media for external communications, either in combination with internal use (51%) or for external use only (39%). Only 10% uses it internally alone. Corporate workers are most aware of and most often use LinkedIn, followed by Facebook, then YouTube. Almost half of the respondents are the most motivated users to use social media and are equally aware of the resulting benefits and risks.

Table of Contents

Research Background, Objectives, and MethodologyResearch Background and ObjectivesMethodsExecutive SummaryExecutive SummaryExecutive Summary (continued)Social Media Technology Usage: General TrendsCorporate Use of Social Media: External vs. InternalUse of Social Media Technologies by DepartmentUse of Social Media Technologies by IndustryTypes of Social Media Tools UsedSocial Media Tools Used by Employees by Social Networking PurposeSocial Media Segmentation by Beliefs and AttitudesOverview of User SegmentationAdoption of Social Media Tools and Projected Changes in Usage and Resource AllocationBelief in the Benefits of Social Media as a Communications ChannelOperational Benefits of Social Media UsageLegal and Operational Risks of Social MediaTop Potential Benefits of Social Media by Social Networking PurposeSocial Media Usage: Key TrendsTop Social Media Sites UsedCorporate Use of Top Social Media Sitesby Social Network PurposeSocial Media Sites Used Personally on a Professional Basis by DepartmentSocial Media Sites Used Personally on a Professional Basis by IndustrySocial Media Sites the Company Uses by DepartmentSocial Media Sites the Company Uses by IndustryOverall Best Consumer Social Media Sites for BusinessUse of Mobile Devices to Access Social NetworksUse of Mobile Devices to Access Social Networks by DepartmentUse of Mobile Devices to Access Social Networks by IndustryUse of Mobile Devices to Access Social Networks by Social Networking PurposeDescription of Mobile Devices Use by Social Networking PurposeSocial Media Usage PoliciesWritten Policies Related to the Use of Social NetworkingWritten Policies Related to the Use of Social Networkingby Social Network PurposeWritten Policies Related to the Use of Social Networking by DepartmentWritten Policies Related to the Use of Social Networking by IndustryPolicies on the Use of Social Networking Sites by IndustryAccess to Social Networking Sites without a Formal Policy by IndustryCompany Social Network StrategiesInitiation of Social Media ToolsInitiation of Social Media ToolsInitiation of Social Media Tools by IndustryManagement of Social NetworkingManagement of Social Networking by IndustryExternal Use of Social MediaSocial Media Platforms for External Use by IndustryCustomerfacing Social Media StrategiesFormal, Written Policies on Social Media Usage Among External Social Media UsersPromotion on Social Networking Sites by IndustrySuccess of Client-elations Social Networking Communities by IndustrySocial Media Engagement ToolsUse of Social Media Engagement ToolsUse of Social Media Engagement Tools by IndustryMeasurement PlatformsUse of Social Media Measurement PlatformsUse of Social Media Measurement Platform by IndustryTracking the Company’s Brand through Social Media by IndustryTop Social Media Measurement PlatformsInternal Use of Social MediaImplementation of Internal Social Media StrategiesFormal Written Policies on Social Media Usage Among Internal Social Media UsersMeasurement Platform Usage Among Internal Social Media UsersMotivators for Using Social Media ToolsInvolvement of Business Departments in Social Media UseDepartment of Greatest Involvement in Social MediaDepartment of Greatest Involvement by IndustryDepartment of Greatest Involvement by Social NetworkingFuture IntentionsOverall Usage of Social Media Change by Social Network PurposeOverall Usage of Social Media Change by IndustryChange in Resources Devoted to Social Media by Social Network PurposeChange in Resources Devoted to Social Media by IndustryProfileCountry of Residence by Social Network PurposeCountry of Residence by DepartmentCountry of Residence by IndustryIndustryDepartmentCompany's Number of EmployeesCompany's RoleCompany's RevenueGenderAge GroupEducationRace/Ethnicity2012 Gross SalaryLegal DisclaimerThe Frost & Sullivan StoryThe Frost & Sullivan StoryValue Proposition: Future of Your Company & CareerGlobal PerspectiveIndustry Convergence360º Research PerspectiveImplementation ExcellenceellenceOur Blue Ocean Strategy




Related Research

Release Date : 15-Sep-17

Region : North America

Release Date : 05-Sep-17

Region : North America

Release Date : 25-Aug-17

Region : North America

Why Frost & Sullivan

Working with the CEO’s growth team to create a vision based on a transformation growth strategy

Creating content-based digital marketing strategies that leverage our research perspective to differentiate and “tell your story”

Tracking over 1000 emerging technologies and analyzing the impact by industry and application to reveal the companies to watch in each sector

The Frost & Sullivan team is based in our 45 global offices and have developed a powerful global understandings of how industries operate on a global level.