The Effect of Social Media on Communications within the Corporate Environment

The Effect of Social Media on Communications within the Corporate Environment

Uncovering Usage Prevalence and Methods of Organizational Implementation

RELEASE DATE
28-May-2014
REGION
North America
Research Code: NDF5-01-00-00-00
SKU: IT00729-NA-MR_02005
$10,000.00
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SKU
IT00729-NA-MR_02005
$10,000.00
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Description

The primary aim of this research is to gauge the usage trends of social networking within a business context, specifically related to internal and external communications. It covers drivers for social media use, prevalence of social media engagement, and management tool usage. Overall, 90% of respondents use social media for external communications, either in combination with internal use (51%) or for external use only (39%). Only 10% uses it internally alone. Corporate workers are most aware of and most often use LinkedIn, followed by Facebook, then YouTube. Almost half of the respondents are the most motivated users to use social media and are equally aware of the resulting benefits and risks.

Table of Contents

Research Background and Objectives

Methods

Executive Summary

Executive Summary (continued)

Corporate Use of Social Media: External vs. Internal

Use of Social Media Technologies by Department

Use of Social Media Technologies by Industry

Types of Social Media Tools Used

Social Media Tools Used by Employees by Social Networking Purpose

Overview of User Segmentation

Adoption of Social Media Tools and Projected Changes in Usage and Resource Allocation

Belief in the Benefits of Social Media as a Communications Channel

Operational Benefits of Social Media Usage

Legal and Operational Risks of Social Media

Top Potential Benefits of Social Media by Social Networking Purpose

Top Social Media Sites Used

Corporate Use of Top Social Media Sitesby Social Network Purpose

Social Media Sites Used Personally on a Professional Basis by Department

Social Media Sites Used Personally on a Professional Basis by Industry

Social Media Sites the Company Uses by Department

Social Media Sites the Company Uses by Industry

Overall Best Consumer Social Media Sites for Business

Use of Mobile Devices to Access Social Networks

Use of Mobile Devices to Access Social Networks by Department

Use of Mobile Devices to Access Social Networks by Industry

Use of Mobile Devices to Access Social Networks by Social Networking Purpose

Description of Mobile Devices Use by Social Networking Purpose

Written Policies Related to the Use of Social Networking

Written Policies Related to the Use of Social Networkingby Social Network Purpose

Written Policies Related to the Use of Social Networking by Department

Written Policies Related to the Use of Social Networking by Industry

Policies on the Use of Social Networking Sites by Industry

Access to Social Networking Sites without a Formal Policy by Industry

Initiation of Social Media Tools

Initiation of Social Media Tools

Initiation of Social Media Tools by Industry

Management of Social Networking

Management of Social Networking by Industry

Social Media Platforms for External Use by Industry

Customerfacing Social Media Strategies

Formal, Written Policies on Social Media Usage Among External Social Media Users

Promotion on Social Networking Sites by Industry

Success of Client-elations Social Networking Communities by Industry

Use of Social Media Engagement Tools

Use of Social Media Engagement Tools by Industry

Use of Social Media Measurement Platforms

Use of Social Media Measurement Platform by Industry

Tracking the Company’s Brand through Social Media by Industry

Top Social Media Measurement Platforms

Implementation of Internal Social Media Strategies

Formal Written Policies on Social Media Usage Among Internal Social Media Users

Measurement Platform Usage Among Internal Social Media Users

Motivators for Using Social Media Tools

Department of Greatest Involvement in Social Media

Department of Greatest Involvement by Industry

Department of Greatest Involvement by Social Networking

Overall Usage of Social Media Change by Social Network Purpose

Overall Usage of Social Media Change by Industry

Change in Resources Devoted to Social Media by Social Network Purpose

Change in Resources Devoted to Social Media by Industry

Country of Residence by Social Network Purpose

Country of Residence by Department

Country of Residence by Industry

Industry

Department

Company's Number of Employees

Company's Role

Company's Revenue

Gender

Age Group

Education

Race/Ethnicity

2012 Gross Salary

Legal Disclaimer

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellenceellence

Our Blue Ocean Strategy

Related Research
The primary aim of this research is to gauge the usage trends of social networking within a business context, specifically related to internal and external communications. It covers drivers for social media use, prevalence of social media engagement, and management tool usage. Overall, 90% of respondents use social media for external communications, either in combination with internal use (51%) or for external use only (39%). Only 10% uses it internally alone. Corporate workers are most aware of and most often use LinkedIn, followed by Facebook, then YouTube. Almost half of the respondents are the most motivated users to use social media and are equally aware of the resulting benefits and risks.
More Information
No Index Yes
Podcast No
Author Diana Herrera
Industries Information Technology
WIP Number NDF5-01-00-00-00
Is Prebook No