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15 Oct 2025  |  Global  |  Customer Research
Global Agent Engagement Trends: A Customer Perspective
With AI-Driven Automation, Agents Are Critical for Successful CX
Business leaders have renewed their focus on CX, given the current global political and economic uncertainty. This focus extends to attention on security, business continuity, and operational efficiencies. More strategic, long-term objectives, such as market penetration, embracing AI, and enhancing employee experience, rank lower for the 2025-2026 ...
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30 Oct 2026  |  Global  |  Customer Research
From Channels to Outcomes: CPaaS Becomes the Execution Layer for Agentic Customer Engagement
Agentic AI, Trust Services, and Outcome-Based Commercial Models are Driving Transformational Growth in Programmable Communications
Frost & Sullivan's 2026 IT decision-maker (ITDM) survey was conducted to gain insights into the following end-user organizations' priorities: - Current use of communications platform as a service (CPaaS) and open communications application programming interfaces (APIs), and adoption plans through 2029 - The use cases and expected outcomes that dr...
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22 Oct 2026  |  Global  |  Market Research
Governance for Agentic AI
Closing the Accountability Gap in Enterprise Customer Experience
Agentic AI now decides and acts inside live customer interactions, approving a refund, denying a claim, escalating a complaint, or promising a remedy the company must honor. The accountability and control architecture most enterprises rely on was built to review human work after the fact, and it cannot monitor a decision an AI agent makes in millis...
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16 May 2023  |  Global  |  Market Research
Beyond ChatGPT—Understanding the Impact of Large Language Model Driven Generative AI
How the Contact Center Industry is Benefitting from AI Innovation
The recent introduction of ChatGPT from artificial intelligence (AI) firm OpenAI has captured the imagination of the world and moved AI further into mainstream conversation. ChatGPT is “humanizing” AI in a way that has not been experienced before, generating impressive content from relatively simple requests (or prompts) written in natural language...
$2,450.00
Special Price $1,837.50 save 25 %
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29 Jun 2026  |  Global  |  Market Research
Growth Opportunities in Global Workforce Engagement Management, 2026
Agent Experience Is Driving Transformational CX
Workforce engagement management (WEM) drives performance, agent engagement, and an improved customer experience (CX) in the contact center industry. Frost & Sullivan defines WEM as a strategy to integrate disparate contact center workforce applications, monitor and analyze customer and agent interactions, and automate processes to optimize contact ...
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24 Jan 2022  |  Global  |  Market Research
The Importance of Workforce Optimization in Modern and Agile Contact Centers
Workforce Optimization Enhances Agent Efficiency and Opens Up Extraordinary Opportunities to Improve Customer Experience
This research study covers the workforce optimization market in the contact center space from a global lens. The study outlines the key elements present in a comprehensive WFO strategy as well as some of the main players in the global workforce optimization market. The COVID-19 pandemic has accelerated the need for modern contact centers to mana...
$2,450.00
Special Price $1,837.50 save 25 %
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27 Feb 2026  |  Global  |  Market Research
Global Customer Experience Management Services, Forecast to 2030
Service Providers Harness the Power of Generative AI and Agentic AI for Value Creation
Striving for an excellent customer experience (CX) is a strategic component of every organization’s sustained business growth as they realize the significance of delivering superior CX as a competitive differentiator. However, most organizations are struggling to deliver efficient and consistent experiences. This is bringing greater attention and i...
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30 Sep 2022  |  Global  |  Customer Research
CX Investments in the Manufacturing Industry 2022
Acceleration to Hybrid, Flexible, and Highly Secure Models
Improving customer experience (CX) ranks as the top corporate objective for the third year, followed closely by improving brand equity. Customer relationships are top of mind for manufacturers in 2022 as maintaining brand loyalty becomes increasingly complex, with the world quickly moving to digital channels. Companies are shifting from remote w...
$4,950.00
Special Price $3,712.50 save 25 %
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13 May 2026  |  Global  |  Market Research
Enterprise Connect 2026 — From AI Capability to Accountability
Driving ROI at the Speed of AI
Enterprise Connect 2026 emphasized a key shift in the CX market: artificial intelligence has transitioned from being experimental to becoming a reliable, operational asset that delivers measurable outcomes. We anticipated this trend in the latest Frost & Sullivan annual outlook report titled “Top 10 Strategic Imperatives in the CX Industry – 2026 t...
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15 May 2024  |  Global  |  Customer Research
Growth Opportunities in CX Transformation 2024 to 2025
Customer Perspectives
The CX industry is in a disruptive state as IT decision-makers and customer contact leaders struggle with prioritizing and procuring budgets and persuading executives to align CX and corporate goals. There is a fear of failure in these uncertain times, making organizations less agile than in previous years. Trust, ease of use, and reliability are t...
$6,000.00
Special Price $4,500.00 save 25 %