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14 May 2025  |  North America  |  Market Research
Analyst Perspective on Agentic AI
What to Expect in 2025-2027
Although artificial intelligence (AI) has been around for decades, and the contact center industry has been leveraging it for years, recent advancements in AI have rapidly accelerated. The latter half of 2024 spouted industry excitement for next-level GenAI - agentic AI, also sometimes called autonomous AI. Agentic AI can act as the glue for orches...
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02 Sep 2026  |  Global  |  Market Research
CX Unfiltered: Industry Trends Redefining Customer Obsession
Analyst Perspectives on Market Volatility, AI Impacts and New Growth Opportunities for the BPO Industry
This report examines the transformation of the Customer Experience (CX) Management and Business Process Outsourcing (BPO) industry as artificial intelligence (AI), automation, and evolving enterprise expectations re-shape traditional service delivery models. Drawing on insights from Frost & Sullivan analysts Sebastian Menutti, Sherrel Roche, and Kr...
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03 Jul 2015  |  North America  |  Market Research
Trends in the Customer Experience Management Market
Organisations Wanting to be Truly Customer-centric Must Actively Manage the Customer Journey
Frost & Sullivan discusses the real benefits provided by customer experience management (CXM) solutions, illustrating the 9 hottest trends characterising the CXM space in 2015 and offering advice to end users and vendors on how to procure and promote CXM solutions. Vendors claiming to offer CXM solutions cluster into 1 of 5 groups depending on the ...
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02 Sep 2020  |  Global  |  Market Research
Digital Trends in the Retail Industry, Global, 2019–2021
Gain a 360 Degree Perspective on Critical Success Factors
The top digital transformation drivers for retailers over the next two years will be to improve customer experience (CX) and their marketing capabilities. Retailers will also leverage digital technologies to manage their supply chains and improve their operational efficiency. Internet of Things (IoT), augmented reality (AR), and artificial intellig...
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24 Apr 2020  |  North America  |  Market Research
Addressing the Experience Delivery Gap
A Sine Qua Non for Making CX an Organization-wide Priority
Today, the experience economy is in full swing, strongly impacting organizations and their business models. In this new era, user experience is key to creating value. It is no longer just about the quality of a product or a service; it is about the emotions and experiences that clients have when they consume it. Firms from all sectors are increasin...
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09 Dec 2021  |  Global  |  Customer Research
Digital Trends in the BFSI Industry Amidst COVID-19 and Beyond
Banking, Financial Services, and Insurance Customer Perspectives
The COVID-19 pandemic accelerated the move to digital channels, the cloud, and self-service customer care so financial companies could take advantage of new technologies to keep businesses running sans a staff yet maintain a satisfactory level of customer experience (CX). BFSI companies are focusing on improving digital experiences such as digital ...
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19 Dec 2025  |  Global  |  Customer Research
Navigating Customer Experience Trends in Healthcare, 2025 to 2027
A Customer Perspective
Healthcare is at a crossroads. Rising costs, workforce shortages, clinician burnout, and growing patient expectations are converging to create unprecedented challenges—and opportunities. This report, Navigating Customer Experience Trends in Healthcare, is your roadmap to understanding how contact centers and CX strategies are evolving to meet these...
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15 Oct 2025  |  Global  |  Customer Research
Global Agent Engagement Trends: A Customer Perspective
With AI-Driven Automation, Agents Are Critical for Successful CX
Business leaders have renewed their focus on CX, given the current global political and economic uncertainty. This focus extends to attention on security, business continuity, and operational efficiencies. More strategic, long-term objectives, such as market penetration, embracing AI, and enhancing employee experience, rank lower for the 2025-2026 ...
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05 Oct 2021  |  North America  |  Customer Research
Global Customer Perspectives on Contact Center Trends by Country
Impact of COVID-19 on Top Contact Center Markets
Frost & Sullivan surveyed 661 IT decision-makers around the globe to IT/Communications to gain a deeper understanding of the impact of COVID-19 and their plans to exceed CX expectations as the world recovers from the pandemic. COVID-19 accelerated the move towards self-service, allowing many companies to invest in technology that deflects calls...
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28 Apr 2026  |  Global  |  Strategic Imperatives
Top 10 Strategic Imperatives in the CX Industry – 2026 to 2027
Harnessing AI Potential for Growth Opportunities
By 2027, winning CX organizations won't run AI pilots—they'll run AI‑powered businesses where: Automation is trusted, humanized, and governed—explainable, resilient, and auditable by design. Decisions are made in the moment, addressing CX challenges as they arise, and journeys are orchestrated end-to-end, from intent to outcome.Employee experience ...
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