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With the emergence of generative AI (GenAI), embedded SIM (eSIM), and satellite networks, the Internet of Things (IoT) space is undergoing a profound transformation. In response to these emerging trends, this study provides an overview of the traditional cellular IoT, massive cellular IoT, and non-licensed low-power wide area network (LPWAN) market...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

28 Apr 2021  |  North America  |  Frost Radar

Frost Radar™: North America Mobile Communication Market, 2021

A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines

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Advancements in next-generation mobile network technologies and devices have accelerated the growth of innovative mobile applications, fundamentally changing the way we live, communicate, conduct business, consume content, and interact. Aggressive capital investments in these technologies, including 5G networks, will further expedite market growth....

As commerce shifts toward digital platforms, the need for embedded payments becomes greater. Integrating payment capability into apps or websites streamlines payment processing for consumers and businesses. Embedded payments also help businesses adapt to changing macroeconomic conditions and optimize operational processes, reducing development cost...

The growing use of digital payments in Asia-Pacific (APAC) paves the way for innovation and new use cases that address user pain points payment solutions, such as self-checkout, enhance customer experience while software point-of-sale (softPOS) accelerates the merchant onboarding process. The APAC market will become more aware of the benefits of ne...

A majority of marketers use a demand side platform, or DSP, for digital advertising in the United States. This Frost & Sullivan market insight highlights the key trends in the US DSP market and presents insights into the competitive strategies of leading DSP industry participants. It presents an overview of the key industry challenges and includes ...

Business support systems (BSS) solutions play a foundational role in driving the transformation of communication service providers (CSPs) to digital service provider (DSPs In telecom, a DSP delivers an integrated set of communication and media services that have traditionally been delivered by over-the-top or web-based service providers. While a DS...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...

Research Overview This Frost & Sullivan research service on the United Arab Emirates (UAE) telecom market provides detailed revenue forecasts, drivers and restraints as well as market shares and competitive analyses of participants from 2013-2019. In addition, the study analyses the profiles of key operators in the industry. In this research, Fros...