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This report examines the global landscape of cellular and satellite communication technologies, assessing their current status and identifying strategic business growth opportunities. It provides a comprehensive overview through historical timelines, core technological advancements, regional market presence, key growth parameters, and diverse use c...

The following insight provides an update on Android smartphones available in the global market. The research identifies Android smartphone availability amongst operators in each of 23 pre-designated countries. Shelf presence, as covered in this insight, includes all smartphones offered by operators via their website or in operator stores.  It is a...

This study examines the growth opportunities for communication service providers (CSPs) in the US 5G network slicing market. It provides an assessment of the emerging CSP business models for network slicing, explores strategic imperatives and deployment timelines, and includes a high-level discussion of the emerging monetization models for network ...

The 2025 edition of privacy-enhancing technologies (PETs) explores cutting-edge innovations that redefine secure data collaboration and regulatory compliance across industries. PETs enable organizations to analyze, process, and share sensitive data without compromising privacy—using advanced methods such as differential privacy, federated learning,...

In Asia-Pacific (APAC), 5G network slicing is still at an early stage because of limited 5G commercial launches. The standards for 5G end-to-end network slicing have only recently been completed in June 2021 and have been a bottleneck for the more promising use cases. The majority of mobile operators are planning to implement 5G network slicing by ...

This Frost & Sullivan tracker provides metrics on Apple's quarterly performance (for both unit sales and revenues) for iPads, iPhones, Macs, and other products, such as iPods, Apple TVs, Beats Electronics, and Apple-branded and third-party accessories. This tracker includes historical quarterly data for these categories from Q1 2007 to Q4 2023 and ...

Frost & Sullivan defines embedded payments as the seamless integration of payment processing capabilities into non-financial service platforms. The embedded payments industry comprises applications and software that enable businesses to offer payment acceptance in their digital stores. There has been a noticeable increase in the number of business...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

Colloquially referred to as cell phones, mobile handsets primarily serve as portable telephones that can make and receive calls and transmit and receive data over a cellular radio link while the user is moving within a defined service area. Mobile handsets encompass smartphones, smart feature phones, and feature phones, and their chief distinctions...