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Macro cells are the workhorse of most CSP networks. With higher output power, they cover larger areas and provide most of the coverage and capacity of the 5G network. Most macro cells now provide outdoor coverage, but in the past, they provided indoor coverage as well. However, wireless coverage based on macro cells can have coverage issues caused ...

AI has been embedded in telecommunications for over a decade, initially through rule-based automation and early machine learning applied to network optimization, fraud detection, and customer analytics. Even before 5G, CSPs used AI to enable self-optimizing networks (SON), predictive maintenance, and customer experience management—leveraging large ...

The Frost & Sullivan strategic insight presents an analysis of the US data management platform (DMP) market. It presents an overview of the current environment and of the new functions that DMPs will perform in the future. It also discusses the market potential of DMPs in the United States and the business models of the providers. Moreover, this in...

This Frost & Sullivan market insight presents an overview of the artificial intelligence (AI) initiatives powering the next-generation business support system (BSS) initiatives in the global mobile communications market. It describes the various opportunities that generative AI (Gen AI) supports with the enhancement of existing BSS functions and pr...

An operations support system (OSS) is an IT or computer system that communication service providers use to manage their networks and, along with business support systems (BSSs), serve customers. This report examines the trends in OSS evolution (particularly in 5G), outline the market opportunities that OSS vendors must support in 5G, and illustrate...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

The revenue from 5G DIS and small cells in Asia-Pacific will increase from $3.26 billion in 2021 to $16.04 billion in 2026 at a CAGR of 37.6% from 2021 to 2026. From 2023, the market will accelerate as countries move into the recovery phase following the COVID-19 pandemic; mobile operators will be able to allocate more CAPEX to achieve greater grow...

5th generation (5G) wireless technologies will deliver a potent combination of network capabilities and flexible options for network deployments, service delivery, and network management. 5G deployments are envisioned as a complex amalgamation of various next-generation technological enhancements to the wireless access, transport, cloud, network ap...

This strategic insight provides a comprehensive overview of the evolving US mobile device trade-in and protection market, with a focus on critical trends in reverse logistics and the underlying economics of trade-in programs. As the market matures, trade-in initiatives are increasingly recognized not only for driving customer acquisition and return...