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The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, m...

This compact yet impactful study considers the evolution of the CDN industry as it comes to encompass a wider range of integrated services, leveraging the distributed network as an edge platform. Traditional CDNs are shifting their operating models and meeting the competition from upstarts with different value propositions and business models to si...

The Rise of AI and Evolving Tech: While Generative AI and continuous tech advancements pose challenges, they also unlock opportunities. Businesses must embrace AI yet ensure human oversight. They should remain adaptable to integrate new technologies into their services and stay ahead of the curve. Monetization and Skills Transformation: New mone...

01 Apr 2015  |  Global  |  Market Research

Global Marketing Automation Software Market

Marketing Automation Evolves into a True Cross-Channel Marketing Suite

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The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained....

07 Jun 2018  |  North America  |  Market Research

Global Media and Entertainment Video Transcoders Market, Forecast to 2024

Transitioning to the Cloud from Hardware to Software, Prepping for 4K and HDR, and the Rise of APAC will Affect Future Market Revenue

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This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2017. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld device...

The Frost Radar on the global demand-side platforms (DSPs) market assesses providers of software solutions that improve advertisers and agencies ability to plan, buy, measure, execute, and optimize their global advertising initiatives. DSPs are an essential component of the digital advertising supply chain. These platforms act as advertising dema...

The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...

18 Sep 2018  |  North America  |  Market Research

Global Routers, Switchers, and Master Controls Market, Forecast to 2023

Market Consolidation and Convergence of Product Offerings Drive Market Growth

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This study on the routers, switchers, and master controls market covers software and hardware point solutions as well as comprehensive, large-scale value based applications that support the video production and broadcasting needs of consumers. The global market generated $656.6 million in 2017, and is expected to grow at a compound annual growth ra...

28 Sep 2017  |  North America  |  Market Research

Global Enterprise Video Platforms Market, Forecast to 2023

Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression

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The enterprise video platforms market continues to grow steadily thanks to demand and investment from large, global enterprises across all industry segments looking for a better way to communicate with a younger, more dispersed workforce and also with their customers, partners, suppliers, and investors. The study offers a closer look at key drivers...