Global Media and Entertainment Video Transcoders Market, Forecast to 2024

Global Media and Entertainment Video Transcoders Market, Forecast to 2024

Transitioning to the Cloud from Hardware to Software, Prepping for 4K and HDR, and the Rise of APAC will Affect Future Market Revenue

RELEASE DATE
07-Jun-2018
REGION
North America
Research Code: K223-01-00-00-00
SKU: EM00298-NA-MR_21995

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Description

This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2017. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld devices. Video transcoding also refers to the process of converting uncompressed or compressed content to a different compressed format to significantly re-purpose the content, typically in the context of a digital media workflow. M&E video transcoders are distributed both as direct sales and through value-added resellers and system integrators. For the purpose of this study, Frost & Sullivan identified two main segments for video transcoding: production and multiscreen/video on demand (VOD). Video transcoding customers classified in the production segment use video transcoding in applications of post-production and archiving and the customers are mostly post-production studios. The multiscreen/VOD segment comprises Pay TV operators, over-the-top (OTT) service providers, broadcasters, and Internet-only video services. Multiscreen/VOD transcoding typically involves the creation of optimized video streams for unicast or multicast distribution of video to primary screens, connected computers, devices, and second/third screes. Video transcoding solutions are found in hardware, software, and software-as-a-service (SaaS) form factors. As the digital media ecosystem evolves to include more content and video processing technologies on a multitude of devices, many vendors are updating their video transcoding solutions from hardware to software and SaaS to remain agile and cost-effective, though some legacy hardware solutions remain steadfast in the market. The market experienced a downturn in revenue as a part of its cyclical nature due to pricing pressures, longer replacement cycles, the commoditization of video transcoding solutions into other digital media technologies such as non-linear editing systems and geopolitical problems in select regions. However, the market is expected to pick up in the next two years as video transcoding remains a business-critical technology in the M&E industry. Market fate is tied the improvement of workflows and delivery as more formats and devices take shape in this mature space. Through acquisitions and mergers, the market has seen some stiff competition and the exit and entry of vendors. Global performance of M&E video transcoders varies in each region, and this study will do an in-depth discussion on NALA, EMEA, and APAC.

Key Issues Addressed

  • What are the challenges facing video transcoding vendors and their customers?
  • How will digital media trends affect the M&E video transcoders market?
  • What are some key growth opportunities and how can vendors capitalize on these growth opportunities?
  • What is the current market share for the key vendors of the M&E video transcoders market?
  • What are the key mergers and acquisitions affecting the market?

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
Click image to view it in full size

Table of Contents

Key Findings

Key Findings (continued)

Market Engineering Measurements

Market Engineering Measurements (continued)

Current and Future Outlook—M&E Video Transcoders

CEO’s Perspective—M&E Video Transcoders

Market Definitions

Market Definitions (continued)

Segments of M&E Video Transcoders

Market Overview—Definitions of Market and Segments

Market Overview—Definitions of Market and Segments (continued)

Market Overview—Definitions

Market Overview—Definitions (continued)

Definition of M&E Video Transcoders and Segments

Key Mergers and Acquisitions—M&E Video Transcoders Market

Digital Media Value Chain, 2017

Frost & Sullivan’s Coverage of Video Technologies

Key Questions this Study will Answer

M&E Video Transcoders Market Distribution Channels

Market Distribution Channels Discussion

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Frost & Sullivan Market Forecast Factors

Total M&E Video Transcoders Market—Revenue and Growth Forecast

Total M&E Video Transcoders Market—Revenue Forecast Discussion

Total M&E Video Transcoders Market—Revenue Forecast Discussion (continued)

Total M&E Video Transcoders Market—Percent Revenue by Form Factor

Total M&E Video Transcoders Market—Percent Revenue by Workflow

Total M&E Video Transcoders Market—Form Factor and Workflow Discussion

Total M&E Video Transcoders Market—Pricing Trends

Total M&E Video Transcoders Market—Pricing Trends (continued)

Total M&E Video Transcoders Market—Pricing Trends (continued)

Total M&E Video Transcoders Market—Percent Revenue Forecast by Region

Total M&E Video Transcoders Market—Revenue Forecast by Region

Percent Revenue Forecast Discussion by Region

Percent Revenue Forecast Discussion by Region (continued)

Total M&E Video Transcoders Market—Percent Revenue Forecast by Application Segment

Revenue Forecast Discussion by Application Segment

HEVC—Drivers and Restraints

4K Streaming—Drivers and Restraints

HEVC and 4K Adoption Drivers and Restraints Discussion

HEVC and 4K Adoption Drivers and Restraints Discussion (continued)

Competitive Analysis—Market Share

Competitive Environment

Top Competitors—SWOT Analysis

Total Competitive Landscape

Competitive Factors and Assessment

Market Leader—Telestream

Market Challengers—AWS Elemental and Ericsson

Market Challengers—Imagine Communications and ATEME

Market Challengers and Contenders

Market Contenders

Market Contenders (continued)

Market Contenders (continued)

Rising and Niche Participants

Rising and Niche Participants (continued)

Growth Opportunity—Direct to Consumer, OTT

Growth Opportunity—Asia-Pacific

Growth Opportunity—Build, Buy or Partner

Growth Opportunity—TV Everywhere

Strategic Imperatives for Success and Growth

Production Segment Key Findings

Market Engineering Measurements

Production Video Transcoder Segment—Revenue Forecast

Production Video Transcoder Revenue Forecast Discussion

Production Video Transcoders Segment—Percent Revenue Forecast by Region

Production Video Transcoder Segment—Revenue Forecast by Region

Production Video Transcoder Segment—Revenue Forecast Discussion by Region

Production Video Transcoders Segment—Percent of Revenue

Competitive Environment

Production Video Transcoders Segment—Competitive Factors and Assessment

Production Video Transcoders Segment—Competitive Factors and Assessment (continued)

Multiscreen/VOD Segment Key Findings

Market Engineering Measurements

Multiscreen/VOD Video Transcoder Segment—Revenue Forecast

Multiscreen/VOD Video Transcoder Segment—Revenue Forecast Discussion

Multiscreen/VOD Video Transcoders Segment—Percent Revenue Forecast by Region

Multiscreen/VOD Video Transcoder Segment—Percent Revenue Forecast Discussion

Multiscreen/VOD Video Transcoder Segment—Revenue Forecast by Region

Multiscreen/VOD Video Transcoder Segment—Revenue Forecast Discussion by Region

Multiscreen/VOD Video Transcoders Segment—Percent of Revenue

Competitive Environment

Competitive Factors and Assessment

Competitive Factors and Assessment (continued)

The Last Word—Predictions

The Last Word—Recommendations

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Market Engineering Measurements (continued)

Total M&E Video Transcoder Market—Directory of Key Industry Participants

Total M&E Video Transcoder Market—Directory of Key Industry Participants (continued)

Total M&E Video Transcoder Market—Directory of Key Industry Participants (continued)

Total M&E Video Transcoder Market—Directory of Key Industry Participants (continued)

Learn More—Next Steps

List of Exhibits

List of Exhibits (continued)

Related Research
This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2017. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld devices. Video transcoding also refers to the process of converting uncompressed or compressed content to a different compressed format to significantly re-purpose the content, typically in the context of a digital media workflow. M&E video transcoders are distributed both as direct sales and through value-added resellers and system integrators. For the purpose of this study, Frost & Sullivan identified two main segments for video transcoding: production and multiscreen/video on demand (VOD). Video transcoding customers classified in the production segment use video transcoding in applications of post-production and archiving and the customers are mostly post-production studios. The multiscreen/VOD segment comprises Pay TV operators, over-the-top (OTT) service providers, broadcasters, and Internet-only video services. Multiscreen/VOD transcoding typically involves the creation of optimized video streams for unicast or multicast distribution of video to primary screens, connected computers, devices, and second/third screes. Video transcoding solutions are found in hardware, software, and software-as-a-service (SaaS) form factors. As the digital media ecosystem evolves to include more content and video processing technologies on a multitude of devices, many vendors are updating their video transcoding solutions from hardware to software and SaaS to remain agile and cost-effective, though some legacy hardware solutions remain steadfast in the market. The market experienced a downturn in revenue as a part of its cyclical nature due to pricing pressures, longer replacement cycles, the commoditization of video transcoding solutions in
More Information
No Index No
Podcast No
Author Melody Siefken
Industries Entertainment and Media
WIP Number K223-01-00-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1