Global Media and Entertainment Video Transcoders Market, Forecast to 2025

Global Media and Entertainment Video Transcoders Market, Forecast to 2025

Industry Solution Refresh for Global World Events and the Adoption of Hybrid Transcoding Solutions will Drive Revenue Growth for this Mature Market

RELEASE DATE
31-Dec-2019
REGION
Global
Research Code: K3C2-01-00-00-00
SKU: IT03985-GL-MR_23895

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Description

This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2018. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld devices. Video transcoding also refers to the process of converting uncompressed or compressed content to a different compressed format to significantly re-purpose the content, typically in the context of a digital media workflow. M&E video transcoders are distributed both as direct sales and through value-added resellers and system integrators. For the purpose of this study, Frost & Sullivan has identified two main segments for video transcoding: production and multiscreen/video on demand (VOD). Video transcoding customers classified in the production segment use video transcoding in applications of post-production and archiving and the customers are mostly post-production studios. The multiscreen/VOD segment comprises Pay TV operators, over-the-top (OTT) service providers, broadcasters, and Internet-only video services. Multiscreen/VOD transcoding typically involves the creation of optimized video streams for unicast or multicast distribution of video to primary screens, connected computers, devices, and second/third screens. Video transcoding solutions are found in hardware, software, and software-as-a-service (SaaS) form factors. As the digital media ecosystem evolves to include more content and video processing technologies on a multitude of devices, many vendors are updating their video transcoding solutions from hardware to software and SaaS to remain agile and cost-effective, though some legacy hardware solutions remain steadfast in the market. The market experienced a downturn in revenue as a part of its cyclical nature due to pricing pressures, longer replacement cycles, the commoditization of video transcoding solutions into other digital media technologies such as non-linear editing systems, and geopolitical problems in select regions. However, the market is expected to pick up in the next two years as video transcoding remains a business-critical technology in the M&E industry. The fate of the market is tied the improvement in workflows and delivery as more formats and devices take shape in this mature space. Through acquisitions and mergers, the market has seen some stiff competition and the exit and entry of vendors. Global performance of M&E video transcoders varies in each region, and this study will do an in-depth discussion on key regions: North America and Latin America (NALA); Europe, Middle East and Africa (EMEA); and Asia-Pacific (APAC).

Author: Melody Siefken

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Key Findings (continued)

Market Engineering Measurements

Market Engineering Measurements (Continued)

CEO’s Perspective

Market Definitions

Market Definitions (continued)

Segments of M&E Video Transcoders

Market Overview—Definitions

Market Overview—Definitions (continued)

Market Overview—Definitions (continued)

Market Overview—Definitions (continued)

Market Overview—Definitions (continued)

Definition of M&E Video Transcoders and Segments

Digital Media Value Chain

Frost & Sullivan’s Coverage of Video Technologies

Key Questions this Study will Answer

Market Distribution Channels

Market Distribution Channels Discussion

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Restraints Explained (continued)

Forecast Assumptions

Revenue Forecast

Revenue Forecast Discussion

Percent Revenue by Form Factor

Percent Revenue by Workflow

Form Factor and Workflow Discussion

Form Factor and Workflow Discussion (continued)

Pricing Trends

Pricing Trends (continued)

Pricing Trends (continued)

Percent Revenue Forecast by Region

Revenue Forecast by Region

Revenue Forecast Discussion by Region

Revenue Forecast Discussion by Region (continued)

Revenue Forecast Discussion by Region (continued)

Revenue Forecast Discussion by Region (continued)

Revenue Forecast Discussion by Region (continued)

Revenue Forecast Discussion by Region (continued)

Revenue Forecast Discussion by Region (continued)

Revenue Forecast Discussion by Region (continued)

Percent Revenue Forecast by Application Segment

Percent Revenue Forecast Discussion by Application Segment

Market Share

Competitive Environment

Total Competitive Landscape

Competitive Factors and Assessment

Market Leader—AWS Elemental

Market Challenger—Telestream

Market Challenger—MediaKind

Market Challenger—ATEME

Market Challenger/Contender—Harmonic

Market Contender—Imagine Communications

Market Contenders—Encoding.com and Brightcove

Market Contenders—Encoding.com and Brightcove (continued)

Market Contenders—ARRIS and Dalet

Market Contenders—Media Excel and Wowza

Emerging/Receding Participant—Synamedia

Growth Opportunity 1—Codec Wars

Growth Opportunity 2—Optimizing the AR/VR Experience

Growth Opportunity 3—Build, Buy or Partner

Growth Opportunity 4—Live Video Skyrockets

Strategic Imperatives for Success and Growth

Key Findings

Market Engineering Measurements

Revenue Forecast

Revenue Forecast Discussion

Revenue Forecast Discussion (continued)

Percent Revenue Forecast by Region

Revenue Forecast by Region

Revenue Forecast Discussion by Region

Market Share

Competitive Environment

Competitive Factors and Assessment

Competitive Factors and Assessment (continued)

Competitive Factors and Assessment (continued)

Key Findings

Market Engineering Measurements

Revenue Forecast

Revenue Forecast Discussion

Revenue Forecast Discussion (continued)

Percent Revenue Forecast by Region

Revenue Forecast by Region

Revenue Forecast Discussion by Region

Revenue Forecast Discussion by Region (continued)

Market Share

Competitive Environment

Competitive Factors and Assessment

Competitive Factors and Assessment (continued)

Competitive Factors and Assessment (continued)

Competitive Factors and Assessment (continued)

The Last Word—Predictions

The Last Word—Recommendations

Legal Disclaimer

Market Engineering Methodology

Market Engineering Measurements

Market Engineering Measurements (continued)

Directory of Key Industry Participants

Directory of Key Industry Participants (continued)

Directory of Key Industry Participants (continued)

Directory of Key Industry Participants (continued)

Learn More—Next Steps

List of Exhibits

List of Exhibits (continued)

Related Research
This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2018. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld devices. Video transcoding also refers to the process of converting uncompressed or compressed content to a different compressed format to significantly re-purpose the content, typically in the context of a digital media workflow. M&E video transcoders are distributed both as direct sales and through value-added resellers and system integrators. For the purpose of this study, Frost & Sullivan has identified two main segments for video transcoding: production and multiscreen/video on demand (VOD). Video transcoding customers classified in the production segment use video transcoding in applications of post-production and archiving and the customers are mostly post-production studios. The multiscreen/VOD segment comprises Pay TV operators, over-the-top (OTT) service providers, broadcasters, and Internet-only video services. Multiscreen/VOD transcoding typically involves the creation of optimized video streams for unicast or multicast distribution of video to primary screens, connected computers, devices, and second/third screens. Video transcoding solutions are found in hardware, software, and software-as-a-service (SaaS) form factors. As the digital media ecosystem evolves to include more content and video processing technologies on a multitude of devices, many vendors are updating their video transcoding solutions from hardware to software and SaaS to remain agile and cost-effective, though some legacy hardware solutions remain steadfast in the market. The market experienced a downturn in revenue as a part of its cyclical nature due to pricing pressures, longer replacement cycles, the commoditization of video transcoding solutions into other digital media technologies such as non-linear editing systems, and geopolitical problems in select regions. However, the market is expected to pick up in the next two years as video transcoding remains a business-critical technology in the M&E industry. The fate of the market is tied the improvement in workflows and delivery as more formats and devices take shape in this mature space. Through acquisitions and mergers, the market has seen some stiff competition and the exit and entry of vendors. Global performance of M&E video transcoders varies in each region, and this study will do an in-depth discussion on key regions: North America and Latin America (NALA); Europe, Middle East and Africa (EMEA); and Asia-Pacific (APAC). Author: Melody Siefken
More Information
No Index No
Podcast No
Author Melody Siefken
Industries Information Technology
WIP Number K3C2-01-00-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1,9A3C-D1,9A3D-D1