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Global Media and Entertainment Video Transcoders Market, Forecast to 2025
Industry Solution Refresh for Global World Events and the Adoption of Hybrid Transcoding Solutions will Drive Revenue Growth for this Mature Market
31-Dec-2019
Global
Market Research
K3C2-01-00-00-00
IT03985-GL-MR_23895
This study is an update to the global media and entertainment (M&E) video transcoders research with a base year of 2018. Video transcoders are used to convert content from a single input to a broad array of output formats, definitions, resolutions, and file or live formats. This enables video to be delivered to diverse networked and handheld devices. Video transcoding also refers to the process of converting uncompressed or compressed content to a different compressed format to significantly re-purpose the content, typically in the context of a digital media workflow. M&E video transcoders are distributed both as direct sales and through value-added resellers and system integrators. For the purpose of this study, Frost & Sullivan has identified two main segments for video transcoding: production and multiscreen/video on demand (VOD). Video transcoding customers classified in the production segment use video transcoding in applications of post-production and archiving and the customers are mostly post-production studios. The multiscreen/VOD segment comprises Pay TV operators, over-the-top (OTT) service providers, broadcasters, and Internet-only video services. Multiscreen/VOD transcoding typically involves the creation of optimized video streams for unicast or multicast distribution of video to primary screens, connected computers, devices, and second/third screens. Video transcoding solutions are found in hardware, software, and software-as-a-service (SaaS) form factors. As the digital media ecosystem evolves to include more content and video processing technologies on a multitude of devices, many vendors are updating their video transcoding solutions from hardware to software and SaaS to remain agile and cost-effective, though some legacy hardware solutions remain steadfast in the market. The market experienced a downturn in revenue as a part of its cyclical nature due to pricing pressures, longer replacement cycles, the commoditization of video transcoding solutions into other digital media technologies such as non-linear editing systems, and geopolitical problems in select regions. However, the market is expected to pick up in the next two years as video transcoding remains a business-critical technology in the M&E industry. The fate of the market is tied the improvement in workflows and delivery as more formats and devices take shape in this mature space. Through acquisitions and mergers, the market has seen some stiff competition and the exit and entry of vendors. Global performance of M&E video transcoders varies in each region, and this study will do an in-depth discussion on key regions: North America and Latin America (NALA); Europe, Middle East and Africa (EMEA); and Asia-Pacific (APAC).
Author: Melody Siefken
Key Findings
Key Findings (continued)
Market Engineering Measurements
Market Engineering Measurements (Continued)
CEO’s Perspective
Market Definitions
Market Definitions (continued)
Segments of M&E Video Transcoders
Market Overview—Definitions
Market Overview—Definitions (continued)
Market Overview—Definitions (continued)
Market Overview—Definitions (continued)
Market Overview—Definitions (continued)
Definition of M&E Video Transcoders and Segments
Digital Media Value Chain
Frost & Sullivan’s Coverage of Video Technologies
Key Questions this Study will Answer
Market Distribution Channels
Market Distribution Channels Discussion
Market Drivers
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Forecast Assumptions
Revenue Forecast
Revenue Forecast Discussion
Percent Revenue by Form Factor
Percent Revenue by Workflow
Form Factor and Workflow Discussion
Form Factor and Workflow Discussion (continued)
Pricing Trends
Pricing Trends (continued)
Pricing Trends (continued)
Percent Revenue Forecast by Region
Revenue Forecast by Region
Revenue Forecast Discussion by Region
Revenue Forecast Discussion by Region (continued)
Revenue Forecast Discussion by Region (continued)
Revenue Forecast Discussion by Region (continued)
Revenue Forecast Discussion by Region (continued)
Revenue Forecast Discussion by Region (continued)
Revenue Forecast Discussion by Region (continued)
Revenue Forecast Discussion by Region (continued)
Percent Revenue Forecast by Application Segment
Percent Revenue Forecast Discussion by Application Segment
Market Share
Competitive Environment
Total Competitive Landscape
Competitive Factors and Assessment
Market Leader—AWS Elemental
Market Challenger—Telestream
Market Challenger—MediaKind
Market Challenger—ATEME
Market Challenger/Contender—Harmonic
Market Contender—Imagine Communications
Market Contenders—Encoding.com and Brightcove
Market Contenders—Encoding.com and Brightcove (continued)
Market Contenders—ARRIS and Dalet
Market Contenders—Media Excel and Wowza
Emerging/Receding Participant—Synamedia
Growth Opportunity 1—Codec Wars
Growth Opportunity 2—Optimizing the AR/VR Experience
Growth Opportunity 3—Build, Buy or Partner
Growth Opportunity 4—Live Video Skyrockets
Strategic Imperatives for Success and Growth
Key Findings
Market Engineering Measurements
Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast Discussion (continued)
Percent Revenue Forecast by Region
Revenue Forecast by Region
Revenue Forecast Discussion by Region
Market Share
Competitive Environment
Competitive Factors and Assessment
Competitive Factors and Assessment (continued)
Competitive Factors and Assessment (continued)
Key Findings
Market Engineering Measurements
Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast Discussion (continued)
Percent Revenue Forecast by Region
Revenue Forecast by Region
Revenue Forecast Discussion by Region
Revenue Forecast Discussion by Region (continued)
Market Share
Competitive Environment
Competitive Factors and Assessment
Competitive Factors and Assessment (continued)
Competitive Factors and Assessment (continued)
Competitive Factors and Assessment (continued)
The Last Word—Predictions
The Last Word—Recommendations
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
Market Engineering Measurements (continued)
Directory of Key Industry Participants
Directory of Key Industry Participants (continued)
Directory of Key Industry Participants (continued)
Directory of Key Industry Participants (continued)
Learn More—Next Steps
List of Exhibits
List of Exhibits (continued)
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