Search results for: 'tester and measurement'

This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends. Global and regional forecasts are included. The base year is 2013 and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. The study covers pricing trends al...

The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...

The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...

The Frost Radar of the translation management systems (TMS) industry analyzes providers that help companies and organizations streamline, manage, localize, and optimize the complex process involved in translating content into multiple languages. Systems often include project management, translation memory, terminology management, vendor managem...

The Frost Radar for the digital experience platform (DXP) market analyzes providers offering software solutions that allow organizations to plan, distribute, manage, measure, and optimize omnichannel customer interactions through a set of tools. It plots 12 selected providers based on 10 growth and innovation criteria comprising quantitative and q...

This Frost Radar on the global 3D modeling and animation software industry analyzes providers developing, selling, and supporting tools to create and manipulate 3D objects and animation for a variety of verticals and use cases, including media and entertainment (M&E), architecture, industrial design, and retail and marketing. These providers can o...

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

This Frost Radar analyzes online video platform (OVP) providers that offer services targeted at media and entertainment (M&E) use cases and customers. An OVP is a software-as-a-service (SaaS) that enables video content owners or holders to ingest, transcode, store, manage, protect, publish, syndicate, track, distribute, and monetize pieces of onli...

This Frost Radar plots 14 Growth and Innovation leaders in the content security and anti-piracy services industry that offer services primarily oriented to a media and entertainment customer base and prioritizing video content. The Frost Radar is a robust analytical tool that benchmarks companies' innovation focus and growth performance in an...