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The Frost Radar on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement...

28 Sep 2017  |  North America  |  Market Research

Global Enterprise Video Platforms Market, Forecast to 2023

Market Consolidation and Convergence in Product Offerings are Key Themes Driving Market Progression

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The enterprise video platforms market continues to grow steadily thanks to demand and investment from large, global enterprises across all industry segments looking for a better way to communicate with a younger, more dispersed workforce and also with their customers, partners, suppliers, and investors. The study offers a closer look at key drivers...

The Rise of AI and Evolving Tech: While Generative AI and continuous tech advancements pose challenges, they also unlock opportunities. Businesses must embrace AI yet ensure human oversight. They should remain adaptable to integrate new technologies into their services and stay ahead of the curve. Monetization and Skills Transformation: New mone...

The primary goals of this research are to highlight how important video quality is to broadcasters, publishers, and OTT platforms with regards to their monetization strategy. It also showcases how QoE (quality of experience) can have a positive or negative impact to their business and how easily it can be measured. With video delivery having imp...

Streaming media is not as tolerant of network delays as static content, primarily because the overriding qualification for streaming delivery is not download speed. Streaming media requires constant bandwidth availability and consistent connection reliability during transmission. There are several areas where providers of technologies and services ...

The Frost Radar for the video gaming headset industry analyzes providers of audio devices specifically designed for gaming purposes that aim to deliver an enhanced gaming experience. This Frost Radar plots 11 selected providers based on 10 Growth and Innovation criteria comprising quantitative and qualitative factors. The vertical Growth ...

The Frost Radar of the translation management systems (TMS) industry analyzes providers that help companies and organizations streamline, manage, localize, and optimize the complex process involved in translating content into multiple languages. Systems often include project management, translation memory, terminology management, vendor managem...

01 Apr 2015  |  Global  |  Market Research

Global Marketing Automation Software Market

Marketing Automation Evolves into a True Cross-Channel Marketing Suite

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The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained....

The Frost & Sullivan Radar is a robust analytical tool that benchmarks companies' innovation focus and growth performance in each market. The dynamic solution offers frequent rating and positioning of companies that are having the greatest impact on the industry. The Frost Radar™ of the commercial extended reality (XR) hardware market analyzes ve...