Search results for: 'focus group'

According to accident research conducted by the German Insurance Association up to 17% of collisions involving pedestrians and vehicles, leading to personal injury, occur at the rear side of the car. 70% of the accident victims were elderly or children below the age of 12 and an estimated 1,400 people are seriously injured in such incidences across...

Dubbed as the next big thing in the automotive industry, adaptive steering solutions failed to live up to the hype generated in the early part of this millennium. Launched in 2003, BMWs adaptive steering solution was touted to be a game changer. Subsequent launches by other OEMs, particularly for rear-wheel steering (RWS) and four-wheel adaptive st...