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Global demand for electric vehicle (EV) batteries is surging, driven by the rapid growth of EVs and the increasingly stringent environmental regulations. In response, the industry is experiencing a transformative shift, with advancements in battery formats, chemistries, and structural designs. Cylindrical, prismatic, and pouch cells—each with uniqu...

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

15 Sep 2022  |  North America  |  Market Research

Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market

Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups

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Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...

07 Nov 2016  |  North America  |  Market Research

Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

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While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With ...

The Mobility Technology Opportunity Engine (TOE) provides profiles of innovations related to High-power Density Proton Exchange Membrane (PEM) Fuel Cell Engines, AI-driven Predictive Maintenance with Real-time Monitoring and Robust Cybersecurity, Advanced AI and Multi-sensor Integration, Advanced Battery Technology and Optimized Fleet Management.Th...

The Mobility Technology Opportunity Engine (TOE) provides profiles of innovations related to advanced ADAS solution for trucks, regenerative technology for automotive, Lithium-ion Battery–powered Buses for Urban Public Transportation, Proton Exchange Membrane (PEM) Fuel Cell Engines for On-road Vehicles, Advanced Electric Vehicle Platform (EVP) for...

The global automotive industry is undergoing a profound transformation toward sustainable mobility, propelled by tightening emission regulations, rapid technological innovation, and shifting consumer expectations. This study evaluates the growth outlook for alternative powertrain technologies in passenger vehicles across key regions, Europe, the Am...

Over 21.6 million units of light-duty electric vehicles (EVs) were sold worldwide in 2025, representing a 23.5% year-over-year (YoY) growth. Battery electric vehicles (BEVs) accounted for 66.8% of all EVs sold, while plug-in hybrid electric vehicles (PHEVs) accounted for 33.2%. The PHEV share declined by 3% in 2025. The global EV penetration in the...

India’s electric vehicle (EV) market is expected to experience robust growth between 2025 and 2032, driven by supportive government policies, localization initiatives, technological advancements, and increasing consumer acceptance. The market transformation is being shaped by three key strategic imperatives: competitive intensity, transformative me...