Search results for: 'marketing activities ad digital'

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

15 Sep 2022  |  North America  |  Market Research

Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market

Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups

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Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...

07 Nov 2016  |  North America  |  Market Research

Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

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While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With ...

This study discusses LIDAR as a part of a sensor suite in Advanced Driver Assistance Systems (ADAS) in next-generation automated passenger vehicles. It analyses which type of LIDAR would best enable active safety and automated driving functions, especially as Original Equipment Manufacturers (OEMs) are now accepting LIDAR as integral for partial to...

The global off-highway (OHW) equipment industry enters 2026 amid a complex and evolving macroeconomic environment characterized by geopolitical uncertainty, energy price volatility, and shifting trade dynamics. While the baseline outlook suggests moderate global GDP growth of about 3%, downside scenarios driven by war, supply chain disruptions, hig...

This Frost & Sullivan analysis provides a comprehensive outlook on the global extended-range electric vehicle (EREV) market, examining regional dynamics, technology evolution, original equipment manufacturer (OEM) strategies, and future growth scenarios across Europe, the United States, and China. The study highlights EREVs as a transitional techno...

Over 21.6 million units of light-duty electric vehicles (EVs) were sold worldwide in 2025, representing a 23.5% year-over-year (YoY) growth. Battery electric vehicles (BEVs) accounted for 66.8% of all EVs sold, while plug-in hybrid electric vehicles (PHEVs) accounted for 33.2%. The PHEV share declined by 3% in 2025. The global EV penetration in the...

Advanced robotics and autonomous systems (RAS) are rapidly transforming industrial operations by integrating adaptability, intelligence, and precision into core processes across various sectors, including healthcare, manufacturing, automotive, and agriculture. Continuous advancements in hardware and AI-based decision-making are reshaping the capabi...

07 Dec 2020  |  South Asia, Middle East & North Africa  |  Market Research

Safety Mandates Transforming Indian Automotive, 2020

India Follows Global Safety Systems With the Introduction of New Active and Passive Safety Mandates through Bharat New Vehicle Safety Assessment Program (BNVSAP)

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Key Issues Addressed

The automotive industry is at a tipping point, with factors such as increasing urbanization and congestion, shifting consumer behavior toward connectivity, transition toward electric vehicles, and many more disrupting the changing dynamics of the market. One such factor that has garnered attention across the globe is the rising focus on reducing ro...