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Generative AI (Gen AI) continues to create an impact across industries including automotive. In the next decade, Gen AI is expected to significantly influence automotive value chains, increase efficiency, productivity, and reduce wastes. In the supply chain, it will be used to optimize inventory and demand forecasting while in product development i...

The US medium- and heavy-duty truck TPMS market presents a landscape of measured but sustained growth, shaped by divergent OEM penetration trajectories, aftermarket dominance, and the absence of regulatory tailwinds that continue to temper the pace of adoption across truck segments.Rising OEM penetration in trucks and accelerating telematics integr...

The US trailer tire pressure monitoring system (TPMS) market is experiencing steady and structurally driven growth as fleet operators increasingly prioritize safety, regulatory compliance, and operational efficiency. TPMS solutions, which monitor tire pressure and temperature in real time, are becoming an essential component of modern trailer telem...

Despite disrupting sales and profitability in many markets, the pandemic has ignited minds to build a safer and convenient environment. The connected automotive industry is making the best of the situation through trending use cases that build the new normal across consumer segments. Adapting to the new form of travel, Frost and Sullivan's 'Cars as...

US President Donald Trump imposed a 25% tariff on imports of passenger vehicles, light trucks, and certain automotive parts (engines, transmissions, powertrain parts, and electrical components, among them) on March 26, 2025. He also announced a more comprehensive set of “reciprocal tariffs,” starting at 10% on almost all goods from most countries.S...

The United States has levied 25% tariffs on imports from Mexico and Canada—2 markets closely connected to the US auto market. Most brands in the United States depend on Mexico and Canada for sourcing and production. Coupled with retaliatory tariffs, near-term impacts to North American volumes and inflation can be sizable. Firms should prioritize re...

This Frost & Sullivan analysis outlines the strategic imperatives, growth drivers, and constraints influencing the rear-seat entertainment (RSE) ecosystem. Principal drivers include increasing consumer demand for premium in-cabin experiences, advancements in display technologies, and the expansion of 5G-enabled content ecosystems. Key restraints in...

The United States' rapidly evolving connected car market consistently adapts to shifting consumer preferences, driven by the adoption of emerging use cases that shape the new normal across diverse customer segments. Frost & Sullivan’s Voice of Customer: In-Car Services and Features, Passenger Vehicles, United States, 2024 survey reveals how car own...

This report examines the cascading impact of the 2026 US–Iran War on the global automotive industry, spanning supply chain disruptions, commodity price shocks, production forecasts, and shifting consumer demand across major markets. The conflict, which began in late February 2026, triggered the closure of the Strait of Hormuz—a chokepoint handling ...