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The world is in a massive transformation phase, where digital solutions are being introduced in most of the key markets. The automotive industry is part of this transformation, launching new products, technologies, services, and interfaces. Automakers are no longer hardware makers, but evolving into technology companies. This new scenario is pushin...

Despite disrupting sales and profitability in many markets, the pandemic has ignited minds to build a safer and convenient environment. The connected automotive industry is making the best of the situation through trending use cases that build the new normal across consumer segments. Adapting to the new form of travel, Frost and Sullivan's 'Cars as...

Despite disrupting sales and profitability in many markets, the pandemic has ignited minds to build a safer and convenient environment. The connected automotive industry is making the best of the situation through trending use cases that build the new normal across consumer segments. Adapting to the new form of travel, Frost and Sullivan's ‘Voice o...

China’s rapidly evolving connected car market consistently adapts to shifting consumer preferences, driven by the adoption of emerging use cases that shape the "new normal" across diverse customer segments. Frost & Sullivan’s Voice of Customer: In-Car Services and Features, Passenger Vehicles, China, 2024 survey reveals how car owners and buyers in...

The COVID-19 pandemic has placed a greater emphasis on a safe environment and exacerbated the need for more convenience in daily activities. The automotive industry has aligned itself with this trend, focusing on solutions and systems that enhance the safety and comfort of drivers and passengers. This study aims to support automakers and allied ind...

The United States' rapidly evolving connected car market consistently adapts to shifting consumer preferences, driven by the adoption of emerging use cases that shape the new normal across diverse customer segments. Frost & Sullivan’s Voice of Customer: In-Car Services and Features, Passenger Vehicles, United States, 2024 survey reveals how car own...

This study seeks to evaluate the current usage of the in-car marketplace and features on demand (FoD) services such as navigation and location-based features, integration and productivity, driving convenience solutions, remote services and maintenance, in-car personalization, entertainment, and performance and driving services in the United States....

India’s automotive HMI system market is experiencing a technological shift as more original equipment manufacturers (OEMs) introduce advanced infotainment systems with every new model launched. The growing demand for comfort, convenience, safety, and security has boosted the market for cars with advanced HMI features, more connected technologies, a...

09 Jul 2021  |  Global  |  Market Research

Global Automotive Virtual Reality Growth Opportunities

Premium Automakers Will Implement VR in Vehicles First; Operational, Functional, and Safety Related Constraints Will Challenge Adoption in the Future

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Virtual Reality (VR) is an advanced immersive technology used in industries, such as healthcare, gaming, smartphone, and manufacturing, for a wide range of use cases to enhance user productivity and to provide high-definition entertainment services. The automotive industry has been experimenting with VR in manufacturing facilities and dealer showro...