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A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

Growing safety concerns will drive the market for emergency lighting in India and will encourage innovation in higher technologies such as flame-proof specification, healthy competition through competitive pricing and efficient energy use through LED lamps. Soaring construction and development activities in shopping malls, theatres, airports, infor...

This study offers an in-depth analysis of the Chinese grid systems from the transformer market and smart grid market perspective. The traditional market is represented by the transformer market. This traditional market is estimated to keep growing stimulated by the emerging smart grid market for the next five years. The smart grid market comprises ...

Transition to HD, connected workflows, contribution and distribution over IP and multiscreen delivery are the top trends that would drive broadcast equipment purchase in India from 2014 to 2016. This research will discuss product definitions, drivers and restraints, market and technical trends, as well as revenue and unit forecasts from 2012 to 201...

Brazil market is very nascent for smart grid, comparing to the rest of the world, U.S. and Europe, for instance. Power utilities are running pilot projects, several technologies are being tested by different manufactures and policies and regulations are being defined. However, market potential is large considering the expected number of connected c...

This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends. Global and regional forecasts are included. The base year is 2013 and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. The study covers pricing trends al...

01 Apr 2015  |  Global  |  Market Research

Global Marketing Automation Software Market

Marketing Automation Evolves into a True Cross-Channel Marketing Suite

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The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained....