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A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing Enablement, Lead Management, Sales Enablement, and Marketing Analytics and Measurement. The MAS market in India is at a nascent stage; awareness...

01 Apr 2015  |  Global  |  Market Research

Global Marketing Automation Software Market

Marketing Automation Evolves into a True Cross-Channel Marketing Suite

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The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast spans North America, Latin America, Europe, the Middle East and Africa, and Asia-Pacific. Market drivers and restraints are ranked and explained....

This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends. Global and regional forecasts are included. The base year is 2013 and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. The study covers pricing trends al...

This research service complements a recent market engineering report (MA35-67) on the total ICT spending in connected industries in Europe. It examines the drivers for ICT adoption in key industries, as well as how key technology trends influence different industries. Beyond the race to capture Connected Car in the automotive sector, other industri...

25 Nov 2015  |  Global  |  Market Research

Global Enterprise Content Management Market

Healthcare and Financial Services Verticals Propelling Market Growth

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The research service offers a closer look into the global enterprise content management (ECM) market. It provides an overview of the drivers and restraints, and key vertical, technology, and regional trends. In addition to global ECM market forecasts, the analysis provides vertical and regional forecasts. The study analyses the healthcare, financia...

Thanks to the growth of structured and unstructured content within enterprises across all verticals and geographies and the increasing emphasis on workflow collaboration and information sharing, the enterprise content management market continues to evolve and grow. Vendors offering a slew of best-of-breed point solutions as well end-to-end platform...

Brazil market is very nascent for smart grid, comparing to the rest of the world, U.S. and Europe, for instance. Power utilities are running pilot projects, several technologies are being tested by different manufactures and policies and regulations are being defined. However, market potential is large considering the expected number of connected c...

Smart buildings are an integral part of the future of building technologies. Over the course of this decade, several factors are expected to promote the development of smart buildings. The market will be fuelled by the need for energy efficiency and decreasing operational costs. Revenues are highest in North America and Europe. However, certain tec...

Growing safety concerns will drive the market for emergency lighting in India and will encourage innovation in higher technologies such as flame-proof specification, healthy competition through competitive pricing and efficient energy use through LED lamps. Soaring construction and development activities in shopping malls, theatres, airports, infor...