Search results for: 'tvs'

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...

CenturyLink’s acquisition is motivated by improving the performance for viewers of live events and day/date content releases to reduce buffering and failed starts during peak hours and catch up TV. Streamroot leverages a software-based mesh network and a deterministic data science methodology, providing device awareness to ensure that consumers hav...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

18 Jan 2019  |  North America  |  Market Research

Global Video Managed Services Market, Forecast to 2024

Outsourcing Video Workflows Will be Seen as a Cost-saving Strategy Later in the Forecast Period

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Key Issues Addressed

The study focuses on the global video managed services market and research related with a base year of 2017. Video managed services by definition are services where entire portions of a content provider’s digital media workflows are outsourced to a third party. Video managed services are distinct from professional services or consulting services in...

30 Jan 2018  |  North America  |  Market Research

Global Blu-ray Media and Players Market, Forecast to 2023

Alternate Streaming Media Devices and OTT Services will Challenge Blu-ray Technology; 4K/HDR are Growth Drivers

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Key Issues Addressed

While physical discs remain a key revenue generator in the home entertainment business, the growing revenue from digital services and the rise of download and over-the-top (OTT) streaming services such as iTunes and Netflix have negatively impacted physical disc sales in the last 4-5 years. Therefore, an overall gradual decline in disc sales throug...

03 Jun 2020  |  North America  |  Market Research

Global Digital Signage Systems Market, Forecast to 2025

Innovation in Display Technologies, Falling Prices, and the Emergence of Turnkey Solution Providers Drive Growth

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Key Issues Addressed

Ad spending has been rapidly shifting away from traditional TV, radio, and newspapers to digital media platforms and solutions. Emerging branding/marketing vehicles, including digital signage and interactive kiosks, are gaining traction and hold immense potential for future growth. A key value proposition of signage networks is that they can be dep...