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31 Jan 2020  |  North America  |  Market Research
Server-Side Ad Stitching Finds a Home in Live and Catch-Up
Server-Side Ad Stitching in Live and Catch-Up
Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...
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09 May 2019  |  North America  |  Market Outlook
Global Autonomous Driving (AD) Industry Outlook, 2019
1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership
The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...
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31 Dec 2018  |  North America  |  Market Research
Global Online Video Advertising Market, Forecast to 2023
Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future
Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...
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22 Dec 2020  |  North America  |  Market Research
Growth Opportunities in the North American VoIP Access and SIP Trunking Services Market, Forecasts to 2026
Mature VoIP Services Take on a New Dynamic as Programmable Communications
The VoIP access and SIP trunking market remains on pace to become the default connection between on-premises customer platforms and the public switched telephone network (PSTN) and will feature prominently in the digital transformation efforts currently being undertaken by many forward-thinking businesses. This study focuses on next-generation voic...
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21 Dec 2022  |  North America  |  Market Research
Growth Opportunities in the North American VoIP Access and SIP Trunking Services Market, Forecasts to 2028
VoIP Services Find New a New Role in Cloud PBX Integrations
This study delivers market sizing, growth forecasts and market share analysis in the next-generation voice access services market comprising: • Voice over Internet Protocol (VoIP) trunking • Session Initiation Protocol (SIP) trunking • Basic VoIP access services • Cloud Calling Plans VoIP access and VoIP/SIP trunking services involve the...
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31 Oct 2019  |  North America  |  Market Research
Global Earth Observation Market, Forecast to 2029
New Customers, Artificial Intelligence, and Big Data are Entering Geospatial Markets Covering Multiple Start-ups and New Applications
The earth observation market is currently undergoing multiple technology and business model disruptions, largely driven by NewSpace participants in the market. Multiple small-satellite operators have entered the market and some of them have already launched their satellites. Frost & Sullivan’s research indicated that over 12,000 small-satellites wi...
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24 Dec 2020  |  North America  |  Market Research
Blockchain Use Cases and Business Models Transforming the Automotive Industry
Supply Chain to CASE Will Unwind New Revenue Models by Leveraging Secured Solutions
The aim of this research study is to give an overview of blockchain solutions, key use cases, and applications adopted in the automotive industry. The study focuses on the strategies that original equipment manufacturers adopt, the business models they use, key vendors, and core features. In the connected, autonomous, shared, and electric (CASE) er...
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02 Nov 2022  |  North America  |  Market Research
Strategic Insights and Growth Opportunities for Software-defined Vehicles
Future Growth Potential in the Automotive Industry Hinges on a Service-oriented Architecture with Repeatable Avenues of Revenue Generation
Original equipment manufacturers (OEMs) used to differentiate their products based on mechanical features. Today, however, consumers are increasingly looking for features defined by software, such as driver assistance, connectivity, and comfort-convenience services. The convergence of technologies including electrification, autonomous driving, shar...
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20 Aug 2021  |  North America  |  Market Research
Power Distribution and Retail Digital Transformation Growth Opportunities
Shift Toward Multifunctional Cloud Platform Solutions Powers Future Growth Potential
Digitalization is the key enabler of decentralization and decarbonization, the other two Ds shaping the energy industry transformation. Cloud computing, Big Data, analytics, and the Internet of Things (IoT) are among technologies that enable the digital transformation of electric utilities and facilitate new ways of electricity production, storage,...
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02 Dec 2019  |  North America  |  Market Research
YouTube Continues Its Impressive Growth Momentum in 2019
YouTube Reaches More 18-49 year Olds in an Average Week Than All Cable TV Networks Combined
YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...
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