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Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

27 Apr 2020  |  Global  |  Market Research

Growth Opportunities for Memory, Power, and Artificial Intelligence (AI) Semiconductors in 5G, Forecast to 2025

Implementation of Discrete AI Processors at the Edge, Improved Memory Density to Support Low-latency Data Transmission, and High-performance Power Amplifiers (PAs) Enable Accelerated Growth in the Adoption of 5G Connected Devices

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The 5G wireless communication technology is designed to operate in sub-6 GHz and mmWave frequency ranges with a bandwidth of 100 MHz, data rates in Gbps, with connection reliability of 99.99Percentage to 99.9999Percentage, and latency in the sub-5 millisecond range. Compared to 4G, these performance goals had multiplied several fold in 5G to improv...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

The objective of this growth insight is to identify the key growth opportunities for NDT service providers and NDT equipment suppliers in China, South Korea, and Japan. To achieve this objective, the growth insight starts with discussing the key Mega Trends that are affecting end-user industries as well as the key market trends and technology trend...

The multipurpose, multidimensional modern office featuring hybrid work, open offices, shared workspaces, and hot desking is here. To support today’s digital workers, businesses are designing modern meeting spaces. The emergence of the video-first enterprise has led to a growing demand for simple, affordable, and instant audio-video meetings and con...

This research explores growth opportunities in the European home automation systems market and the possibility of the European Renovation Wave strategy accelerating the demand for such products. The research analyses key drivers and restraints that influence market growth, key country-level trends and market measurements, competitive landscape, and...

18 Sep 2020  |  Global  |  Market Research

Value-added Services Backed by Industry 4.0 to Propel the Global Oil & Gas Refinery MRO Services Market, 2020–2024

Leveraging Cloud, Big Data and Analytics will Improve Accessibility for Customers and Enable MRO Service Providers to Generate New Revenue Streams

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Maintenance, repair and overhaul (MRO) services catering to the oil & gas refinery market will be adversely impacted by the Coronavirus 2019 (COVID-19) induced economics slump, alongside the oversupply of oil and lack of storage capacities 2016 to 2024 (the study period of this research). This market is currently (2019) valued at $15.40 billion and...

28 Jun 2019  |  Global  |  Market Research

Impact of Future Technologies on the Global Defense Market, 2019–2029

A Number of Intertwined Technological Areas are Advancing in Synergy, Creating a Level of Mutual Dependency that will Transform the Future Battlespace

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This is an age of rapid technological change, with new lines of thought driving novel innovations and business models. As a result, limitations are beginning to emerge in the technological capabilities of the current military to counter new threats. The emergence of new technologies has exposed military forces to new vulnerabilities, which requires...