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Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

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Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

This study provides an analysis of the key cities around the world best positioned to implement smart emission monitoring solutions in the short, medium, and long terms. Cities account for 70% of global emissions and therefore play key roles in the transition towards a low-carbon economy. New technologies play an important role in this transition. ...

This research service focuses on the US Department of Defense (DoD) information technology (IT) budget requests and representative contracts. Analyses of research, development, test, and evaluation (RDT&E); procurement; operations and maintenance (O&M); and a variety of other services are also presented in this study. Contract activity for the 2019...

This research service is chapter 2 of a 3-part series that examines the technological advancements and convergences led by major shifts in artificial intelligence, cognitive computing, 5G, blockchain and digital reality across cities, businesses, and consumers. The high rate of digital adoption, supported by strong indicators, such as over 95% smar...

The earth observation market is currently undergoing multiple technology and business model disruptions, largely driven by NewSpace participants in the market. Multiple small-satellite operators have entered the market and some of them have already launched their satellites. Frost & Sullivan’s research indicated that over 12,000 small-satellites wi...

Though the automotive industry is recovering from the COVID era and reaching pre-COVID forecasted vehicle sales, it still faces many challenges—regulatory hurdles, semiconductor shortages, and geopolitical chaos. Original equipment manufacturers and value chain partners are realigning their product strategies, road maps, and launch timelines to ada...

01 Apr 2021  |  North America  |  Market Research

Strategic Analysis of 5G Technology and Use Cases Transforming the Automotive Industry

Automakers will Implement 5G to Remain Competitive; Mature Regulations and NR Infrastructure Availability will be Critical for Advanced 5G C-V2X Deployments in the Future

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This research study aims to provide an overview of 5G solutions, key use cases, and applications adopted in the automotive industry. The study focuses on the strategies adopted by original equipment manufacturers, the business models used by them, and key vendors analysis. 5G technology will be critical for the automotive industry particularly when...