Search results for: 'structural ad dure'

Server-side ad insertion has normally been about tackling the problems of ad blocking and device fragmentation. But the industry is now seeing platform shifts that change the sweet spot of ad stitching towards live and catch-up TV. Client-side ad SDKs have grown in sophistication, the platforms they run have become more capable and the transition t...

09 May 2019  |  North America  |  Market Outlook

Global Autonomous Driving (AD) Industry Outlook, 2019

1 in 4 Cars Sold (18 Million) Globally is Expected to be Automated (L3 and Above) by 2030, with L4 Driving the Growth of Ownership

Infographics

×

Key Issues Addressed

The autonomous driving industry is evolving at a rapid pace on various fronts such as advancements in technology as well as emergence of new business models. Traditionally, most major OEMs and Tier I suppliers have strived to explore the benefits of developing applications focused on the convergence of the three technology pillars: Connected, Auton...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

Infographics

×

Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

The earth observation market is currently undergoing multiple technology and business model disruptions, largely driven by NewSpace participants in the market. Multiple small-satellite operators have entered the market and some of them have already launched their satellites. Frost & Sullivan’s research indicated that over 12,000 small-satellites wi...

20 Nov 2020  |  North America  |  Market Research

Data Analytics and AI Boost Accuracy to Drive Global Smart Water and Wastewater Leak Detection Solutions Market

Intelligent Leak Detection Tools/platforms and Strategic Partnerships Amongst Service Providers is Enabling Sustainable Growth Opportunities

Infographics

×

As the urbanization Mega Trend gains momentum, water infrastructure and resources are experiencing extreme stress across the globe. An expanded population density within cities has driven the need to develop policies and regulatory frameworks aimed at curbing water loss and improving water conservation. The monetary loss caused by water leaks great...

28 Oct 2021  |  North America  |  Market Research

Growth Opportunities in the Desktop and Cordless Phone Market, Forecast to 2027

The COVID-19 Pandemic Impacted User Preferences for Communications Endpoints, Disrupting Desktop and Cordless Phone Sales

Infographics

×

The desktop and cordless phone market decreased by 19.0 percent in 2020 in terms of revenues to $2.79 billion, and by 16.7 percent in terms of unit shipment to 24.7 million. The pandemic, lockdowns, and work-from-home mandates have notably impacted the market in terms of demand, delivery, and potential installation of devices in customer sites. Man...

This research service will provide an overview of the US population health management (PHM) market. The study period is from 2021 to 2026. The report will provide a detailed analysis of the PHM market and applications, such as data & analysis, care management, and performance management. Discussions include industry challenges, drivers, and restrai...

Digitalization is the key enabler of decentralization and decarbonization, the other two Ds shaping the energy industry transformation. Cloud computing, Big Data, analytics, and the Internet of Things (IoT) are among technologies that enable the digital transformation of electric utilities and facilitate new ways of electricity production, storage,...

YouTube has the highest share in reach and watch time among all ad supported OTT platforms. According to Nielsen, more than half of 18- to 49-year-olds in the US are either light viewers of TV or do not subscribe at all. Over 90% of these people watch YouTube. Watch time of YouTube on television screens alone tops 250 million hours per day. YouTube...