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10 Feb 2025  |  Global  |  Customer Research
Evaluating the Perceptions and Use of Immersive Technologies and the Metaverse
Highlights from the 2024 Frost & Sullivan Global IT Decision-Makers Survey
Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies, such as immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud. This report leverages the information collected in Frost & Sullivan’s 2024 IT Decision-Makers Survey to analyze the percepti...
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08 Oct 2025  |  Global  |  Frost Radar
Frost Radar™: Foundational LLMs and Multimodal GenAI Platforms, 2025
A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines
The generative AI sector faces a defining challenge: how to translate the breakthrough power of foundation models into real-world value amid unprecedented disruption. An explosion of large language models (LLMs) and multimodal AI tools promises to transform everything from enterprise productivity to creative work, yet organizations grapple with tru...
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07 Oct 2025  |  Global  |  Market Research
Location-Based Entertainment, 2024–2031
Immersive Video Provides Novel Experiences to Drive Transformational Growth
Location-based entertainment (LBE) refers to immersive video installations that leverage technology and a shared environment to create engaging experiences not typically achievable in homes. Immersive video LBE uses high-resolution, wide field of view domed and wall displays, and/or virtual reality (VR), augmented reality (AR), mixed reality (MR), ...
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17 Sep 2025  |  Global  |  Market Research
Buyer’s Guide: Digital Asset Management Platforms, 2025
Digital Asset Management is Pioneering the Future of Content Management
This guide equips business buyers with a strategic, practical framework for selecting a digital asset management (DAM) platform. As organizations produce and deploy more rich media content than ever, a DAM system has become mission-critical for managing these assets and accelerating marketing operations. It’s not just about storing files—a well-imp...
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27 Feb 2025  |  Global  |  
Evolution of Extended Reality (XR) in Retail, Global, 2024-2030
XR Market is Reshaping Retail with Hyper-personalized Immersive Customer Experiences
This study focuses on the extended reality (XR) platform market and its evolution in the retail space. XR encompasses immersive technologies like VR (virtual reality), AR (augmented reality), and MR (mixed reality). Retail includes brick-and-mortar stores, e-commerce platforms, and omnichannel retailers. In retail, XR has been transforming the ...
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22 May 2025  |  Global  |  Frost Radar
Frost Radar™: Demand-Side Platforms, 2025
A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines
The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...
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29 Aug 2025  |  Global  |  Frost Radar
Frost Radar™: B2B Marketing Automation Platforms, 2025
A Benchmarking System to Spark Companies to Action - Innovation That Fuels New Deal Flow and Growth Pipelines
This Frost Radar™ assesses providers offering comprehensive solutions to automate and optimize demand generation programs, multichannel customer engagement campaigns, and performance analytics across business environments. It highlights companies enabling seamless lead management, customer engagement campaigns, and integration with other enterprise...
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21 Jul 2025  |  Global  |  Market Research
The Evolution of the Global Video on Demand Market
New Business Models and Content are Driving Growth in Streaming Platforms
The accelerated transition from pay TV to VOD services drove hundreds of media and entertainment (M&E) companies across the globe to launch their own streaming platforms. In the past five years, the proliferation of vendors has made the VOD ecosystem an increasingly crowded space.With more online streaming service options than ever, VOD operators n...
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Special Price $2,205.00 save 10 %