Search results for: 'data ad decis'

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies, such as immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud. This report leverages the information collected in Frost & Sullivan’s 2024 IT Decision-Makers Survey to analyze the percepti...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies including immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud. This report leverages information collected in the 2025 IT survey to analyze perceptions and use of immersive technologies an...

Companies globally are trying to understand on how to keep their data safe and at the same time use technologies such as cloud computing to stay ahead of competition. Global companies have taken the hybrid route, where they are keeping their sensitive data inside their own data centers and the rest of the data is kept in the cloud. Companies can us...

The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

This Frost Radar™ benchmarks leading digital experience platform (DXP) vendors as the platforms consolidate from fragmented experience stacks into unified orchestration layers that integrate content management, customer data, agentic AI, and multichannel delivery in a single operating environment. Governance has emerged as a primary competitive dif...

The business-to-business go-to-market (GTM) intelligence and activation platform market is evolving beyond traditional sales intelligence, intent data, and account-based marketing to encompass platforms that combine intelligence, decisioning, activation, orchestration, and measurement to help organizations identify opportunities, coordinate engagem...

The distribution infrastructure and delivery sector is undergoing a profound transformation, driven by the explosive growth of digital content consumption, the proliferation of edge computing, and the relentless evolution of security threats in an increasingly interconnected world. The focus in this sector has shifted from simply moving data effici...

This study is derived from a survey of IT decision makers around the world across multiple industries. It provides insightful information on what drives investment in IT solutions, the IT-related challenges that organizations face today, and most importantly, plans for IT budgets. Technologies covered include Enterprise Mobility Management, Social ...