Search results for: 'trend market'

The global digital marketing and advertising technology sector is entering a definitive era of transformation in 2026, characterized not merely by incremental evolution but by a fundamental architectural restructuring of how brands communicate with consumers and businesses. The sector, defined as the platform ecosystem powering customer engagement ...

In 2025, the digital content services landscape is poised for transformative growth driven by key technological advancements and evolving consumer behaviors. Generative AI (GenAI) continues to revolutionize content creation and personalization. Simultaneously, extended reality (XR) technologies will continue to expand, offering immersive experience...

The accelerated transition from pay TV to VOD services drove hundreds of media and entertainment (M&E) companies across the globe to launch their own streaming platforms. In the past five years, the proliferation of vendors has made the VOD ecosystem an increasingly crowded space.With more online streaming service options than ever, VOD operators n...

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

The Edutech market is predicted to grow at a CAGR of 3.0% during 2016–2022 from A$1.45 billion to A$1.73 billion. This growth will be driven by changes in the demand of the student body which is requiring a more digitised and seamless learning and campus experience, greater competition amongst universities, as well as increased participation in ter...

Frost & Sullivan conducts an annual survey of IT and business decision-makers regarding their views of technologies, such as immersive services, the metaverse, the internet of things, artificial intelligence, and the cloud. This report leverages the information collected in Frost & Sullivan’s 2024 IT Decision-Makers Survey to analyze the percepti...

Demand-side platforms (DSPs) have evolved from programmatic buying tools into the decisioning infrastructure through which advertisers plan, execute, optimize, and measure campaigns across connected television, display, video, audio, digital out-of-home, and commerce media. Frost & Sullivan estimates that market revenue will increase from $31.28 bi...

Companies globally are trying to understand on how to keep their data safe and at the same time use technologies such as cloud computing to stay ahead of competition. Global companies have taken the hybrid route, where they are keeping their sensitive data inside their own data centers and the rest of the data is kept in the cloud. Companies can us...

The entertainment metadata and content discovery platforms market sits at the center of a structural problem the industry has never fully solved: content abundance has outpaced the infrastructure needed to make that content findable. As catalogs fragment across subscription or advertisement-based video on demand, free ad-supported streaming TV, lin...