Search results for: 'consumer mass market'

Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...

25 Jan 2021  |  Global  |  Megatrends

Future of User Interfaces Shaping New Consumer Experiences

Augmented Reality, Virtual Reality, and Biometrics Represent Key Growth Opportunities

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User Interface technologies have moved beyond the concept of simply representing machines to their users to enabling sophisticated and personalized interaction. The COVID-19 pandemic has accelerated their use in healthcare, manufacturing, education, retail, and banking to simplify interactivity and improve engagement. This report aims to help compa...

Globally, the aging population is enlarging, and this group’s participation in the labor market is increasing accordingly. By 2030, people aged 60 and above are expected to outnumber children under age 10 by 60 million. Projections estimate 30% growth in labor participation from the 65+ age group. At global scale, the increase in life expectancy pr...

A fundamental shift in consumer behavior has urged retail businesses to establish an omnichannel presence and rethink strategies. Growing inclination toward retail digitization and ultrafast order delivery drives the hyperlocal business model. About 68% of online shoppers prefer buying from platforms that offer fast shipping. In such a highly compe...

With electronics integrating into customers’ daily lives, companies need to invest in the innovation of form and software to move beyond traditionally shaped devices and capture market share. This study explores the various innovations in form factors that companies are currently developing and are expected to develop between 2022 to 2030 to remain...

The report provides an indepth analysis of each trend, outlining market demands, drivers and restraints, growth opportunities, and use cases. This will help vendors analyze the market, evaluate their market positioning, and take appropriate action to become global leaders.--BEGIN PROMO--Research Scope This study examines the market scenario and ...

With a strong resurgence in traffic volumes and shifting customer demands, rail is becoming the favoured choice as cities across the globe seek the most economical and fuel-efficient modes of travel. Western Europe is the largest market, and Germany is expected to require a vast number of regional and commuter transport vehicles in the next 10 ye...

Marketing is changing rapidly. Customers are no longer driven by advertisements; instead, their purchase decisions are influenced by their favorite content creators. Moreover, owing to the growing time spent online and the increasing amount of content, the creator economy is changing the way marketing is done. In this study, Frost & Sullivan exp...

17 Nov 2021  |    |  Megatrends

Growth Opportunities in Retail 2.0

Key Retail Transformations Enabling Growth and Innovation to 2030

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Retail is undergoing a major transformation as trends converge to create new opportunities for the industry. Specifically, the rise of gen Y and gen Z, the digitization of retail, and the upcoming post-COVID-19 economy will compel retailers to rethink their strategies and embrace a more omnichannel and frictionless retail model. Consumers’ rapi...