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02 Mar 2022  |  Global  |  Megatrends
Growth Opportunities for Global B2B Influencer Marketing
Innovative Business Models Will Emerge as Digitally Native Gen Z and Millennials Dominate the Consumer Population
Business-to-business (B2B) influencer marketing has the potential to generate $11.7 billion in revenue by the end of 2022, with more than 38% of B2B companies currently exploring influencer marketing as a new lead-generation avenue. Influencer marketing is set to become a mainstream approach for B2B companies that are looking to tap into the power ...
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16 Jul 2021  |  Global  |  Megatrends
Trend Opportunity Profiles—Digital Identity Management
Social, Technological, and Economic Inclusivity Needs Drive Future Growth Potential for Digital Identity
About 1.1 billion of the worlds population lack official proof of identity. This limits citizens access to services and precludes an inclusive society that allows citizens full participation in social and economic progress. Digital identity management solutions can instill trust and transparency in relationships among public agencies, enterprises, ...
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05 Jul 2013  |  Europe  |  Megatrends
New Mega Trends in the United Kingdom
Macro-to-micro Implications of Mega Trends to 2025 on Business, Society, and Personal Lives
In the future, 81% of the UK population will be living in urban areas. There will be 200 million connected devices, and 1 in 4 British citizens will shop online, representing the highest per capita number in the world. In addition, people over the age of 65 will represent 20% of the population and constitute one of the largest consumer groups with ...
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20 Jan 2022  |  Global  |  Megatrends
Growth Opportunities for Capturing Value in Baby Boomers
Rethinking Business Strategies as Seniors Delay Retirement and Continue to Influence Consumer Spending
Globally, the aging population is enlarging, and this group’s participation in the labor market is increasing accordingly. By 2030, people aged 60 and above are expected to outnumber children under age 10 by 60 million. Projections estimate 30% growth in labor participation from the 65+ age group. At global scale, the increase in life expectancy pr...
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23 Sep 2021  |  Global  |  Megatrends
Trend Opportunity Profiles—Future of Humanless Construction
Future Growth Potential Enhanced by Advancements in Robotics and Automation
Developers are increasingly investing in digital tools like robotics and automation to improve productivity. 3D printing and other new technologies will lead to rapid advancements in prefabrication and modularization. These advancements, in turn, will improve productivity and reduce overreliance on on-site processes. With a rapidly aging workfor...
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11 Feb 2019  |  Global  |  Megatrends
Generation Z as Future Customers, Forecast to 2027
Understandings of the Preferences and Trends of the New Customer Base
Generation Z currently makes up 24% of the global population and are set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. This age cohort is expected to be the most ethnically diverse and tolerant generation yet. It is also a socially and env...
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09 Oct 2018  |  Global  |  Megatrends
Future of Personal Robots—AI Advancements Drive the Use Case of Robots in Personal Environments, Forecast to 2025
Personal Robots—A 18.85-billion-dollar Opportunity by 2020
Expanding use cases of autonomous solutions are expected to make future homes very smart. Evolution of Artificial Intelligence will entail the use of robotics across myriad functions that cater to various industries. The increasing number of start-up firms and M&A activity parallels the growth of emerging AI technology, such as machine learning app...
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02 Dec 2022  |  North America  |  Megatrends
Transformative Mega Trends in the United States through 2030
Transformational Growth Opportunities in a Country Facing Converging Forces of Change; Technology in America: Chapter 2 of a 3–part Series
This research service is chapter 2 of a 3-part series that examines the technological advancements and convergences led by major shifts in artificial intelligence, cognitive computing, 5G, blockchain and digital reality across cities, businesses, and consumers. The high rate of digital adoption, supported by strong indicators, such as over 95% smar...
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30 Jun 2019  |  North America  |  Megatrends
Overview of Generation Z in the United States, 2019
Insight into the Behaviors and Motivations Shaping the Post-Millennial Generation
Generation Z, the generation that comes after millennials, is now coming of age, entering the workforce, and growing in consumer power. By 2027, Gen Z will represent 20% of the US population--about 70 million people. In the United States, it is estimated that Gen Z has a direct spending power of at least $143 billion and an indirect spending power ...
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29 Mar 2017  |  Europe  |  Market Research
Biosimilars Market, Europe, Forecast to 2025
A Growing Number of Incentive Policies to Propel Growth in the Next 5–7 Years, with Oncology as the Fastest Adopter
Patent expiration and increased use of traditional generic drugs are leading to a shift of focus in the pharmaceutical industry toward investment in specialty drugs and high growth areas such as biosimilars. Expensive biopharmaceuticals are largely used for life-saving disorders such as cancer and diabetes, the incidence of which is increasing with...
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