Search results for: 'effectiveness ad safety models'

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

The aim of the study is to analyse customer preferences and willingness to pay for active and passive safety systems and features in Passenger Cars: 1. Evaluate customer perception towards current active and passive safety systems and their benefits 2. Establish desirability and willingness to pay for customer/vehicle groups within regional m...

In 2026, the global ADAS and autonomous driving market is transitioning to standardization, with Level 1 and Level 2 features becoming baseline across vehicle segments. This shift is driven by regulatory frameworks in North America and Europe, along with rising consumer demand for vehicle safety in emerging markets such as India and Southeast Asia....

On-demand business model in the automotive industry is revolutionizing the way customers subscribe to a particular service offered by the OEMs. This allows the customer to activate or deactivate a service according to their regional or custom requirements. The subscription offered by auto makers can be on a monthly, yearly, one-time payment, an...

The global demand for buses has risen with the increase in capacity and the requirement for faster transfer influenced by economic developments, new business ventures, and changing buying patterns. Fleet operators are exploring advanced technologies, primarily solutions for autonomous buses, to increase efficiency across the supply chain. Although ...

The aim of this study is to analyze the safety systems market in class 6-8 trucks in North America. Under the compliance, safety, and accountability (CSA) environment, fleets are looking to improve safe driving practices and reduce fleets risk by using advanced safety technologies. Fleets are evaluating the return on investment of safety systems ba...

Automatic Dependent Surveillance-Broadcast (ADS-B) is a next generation air traffic control (ATC) system, permitting air to air communication or air traffic coordination using a dedicated datalink to determine the aircrafts exact position in space. ADS-B is a technological solution that is being utilized in an effort to improve the efficiency and ...

Low economic growth and limited access to capital funding compel hospitals in Spain to adopt new purchasing and service models for imaging equipment. The drive to operationalize capital and service costs favors non-conventional business models in Spain over traditional capital-intensive purchasing and service models. Vendor-customer engagement over...

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...