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The aim of the study is to analyse customer preferences and willingness to pay for active and passive safety systems and features in Passenger Cars:
1. Evaluate customer perception towards current active and passive safety systems and their benefits
2. Establish desirability and willingness to pay for customer/vehicle groups within regional markets
3. Determine buyer behaviour and the influence of the safety package in the purchasing decision
4. Ascertain package of systems most preferred by customer segments within different regional markets
5. Recommend safety product packaging and marketing strategy to OEMs and suppliers
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North American Class 1–3 Exhaust Components Aftermarket, Forecast to 2026
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Automotive In-Vehicle Payment Market, Forecast to 2030
Innovations in Radar-on-Chip, Wireless Electric Vehicle Charging Systems, Artificial Intelligence, and In-vehicle Sensing Solutions
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