Search results for: 'shift ad summari'

The automotive industry is among the most affected by the COVID-19 pandemic and the ongoing semiconductor shortage. The resulting economic crisis impacted overall vehicle sales, leading to a delay in value chain components supply and technology introduction and a shift in consumer preferences. Original equipment manufacturers (OEMs) and value ch...

Automatic Dependent Surveillance-Broadcast (ADS-B) is a next generation air traffic control (ATC) system, permitting air to air communication or air traffic coordination using a dedicated datalink to determine the aircrafts exact position in space. ADS-B is a technological solution that is being utilized in an effort to improve the efficiency and ...

The geospatial value-added services market is seeing an influx of new participants owing to cheaper satellite data products and services and enabling information and communication technologies. Established incumbents have to compete with not only these participants but also new customer groups arising from the evolution of new use cases. The marke...

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

The Frost Radar™ for the demand-side platform (DSP) market assesses providers offering software solutions that enable advertisers and agencies to plan, buy, measure, execute, and optimize their global advertising initiatives. These platforms act as advertising demand aggregators that permit the acquisition of ad inventory from media supply sources,...

31 Dec 2018  |  North America  |  Market Research

Global Online Video Advertising Market, Forecast to 2023

Mobile Video Ads are the Primary Growth Engine; Dynamic Ad Insertion is the Future

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Key Issues Addressed

Online video advertising spend continues to grow rapidly as it is positioned as the ideal medium for advertisers and brand marketers, combining the power and engagement of TV ads with the targeting, tracking, and interactivity of online advertising. Changing audience media consumption habits have prompted media and content owners to increasingly sh...

2020 was a year of uncertainty for the US economy. It grappled with a contraction in its output as an economic fallout from the coronavirus pandemic. In addition, the new US administration has signaled tectonic shifts in economic policy, which will influence growth recovery. As the economy stages a strong recovery in 2021—buoyed by large-scale fede...

The investment tracker provides a quarterly snapshot of the investment activity in India. It analyses investment activity on a quarter-on-quarter basis with respect to the number and value of projects. The data is segmented by different industries, regions, stages of implementation, types of ownership, and types of project type for deeper analysis ...